Featured Post

Cisco’s It Implementation of an Organizational Change

Presentation Today’s world requires a squeezing need to use the I. T administrations and assets while lessening the expense so as to ...

Tuesday, October 29, 2019

Discuss how the learning of organisation theories can be of help for Essay

Discuss how the learning of organisation theories can be of help for practitioners, in particular Human Resource Management professionals, based on leadership and organisational culture - Essay Example HRM has materialized to become and grown as one of the most significant aspects of business practice and science. It has not been created in seclusion but quite in the perspective of economic growth and industrial change (Cascio, 2006). The distinctiveness of human resource methods requires a totally separate type of focus from business managers. Human Resource has aspects that offer the greatest challenge together with chances. An organizations HR is delicate with fragile relationship, coupled with unforeseen contributions and permanency is unsure. The important inputs among other elements to a business are its labor resource; individuals bring their skill diversity, expectations, goals and needs. They become mixed into an organization through recruitment with and constant performance in the organizations operations. The perception that organizations possess culture has been recognized through research in developing social environments. Environment and cultures are essential elements of an organization. Organizational culture can be defined as the framework of shared importance carried by people that sets apart one organization from the other. Organizational culture offers workers with a clear meaning of the manner in which business is done in an organization (Ravasi and Schultz, 2006). The idea of culture is viewed as a kind of gap between the business and the individual. Culture creates differences between organizations; it portrays senses of uniqueness for current roles. Culture also improves the creation of loyalty and improves stability of societies. Most importantly culture acts as a control process and a meaningful making. Research into the relationship between organizational culture and its efficiency is narrow by lack of concurrence about the suitable indicators of effectiveness. Researcher’s Peters and Waterman noted that organizations with

Sunday, October 27, 2019

Teamwork In Hospitality Industry

Teamwork In Hospitality Industry You have recently joined a large organisation as an assistant to the Human Resource Manager. The Manager, Jayne Staines is very concerned about the way that the staffs do not appear to be working effectively as a team, relying more on individual effort. Jayne has decided to run a series of seminars on team effectiveness and has asked you to research into the operation of teams within the Tourism and Hospitality industry. The division of a company that is focused on activities relating to employees. These activities normally including recruiting and hiring of new employees, orientation and training of current employees, employee benefits, and retention (BusinessDictionary.com, 2010) Human resource is the most difficult work in all departments but it is the most important and necessary for the organization. The whole department is made to maintain the proper place for the human within the organization. It is very important in the tourism and hospitality industry. So, the person who work in human recourse is called a human resource (HR) manager, he/ she should be very equal to the task. Staffing is the main and hard job for the HR manager. Human resource manager should be well educated and may have knowledge about the how to handle the problem when recruiting and hiring of new employee. And he/she have to be able to handle a crisis in a smooth and discreet manner. If in the hotel, there is a proper human resource management (HRM), the hotel will run smoothly and can achieve its goal. There are several different areas in HRM is very important they are as follows, When recruiting and hiring the new employee the human resource manager should be very careful when choosing the new staff for the hotel. The manager should choose the person who is very smart, dedicated to work and suitable for the job. Employee progression and promotion is another large issue for the hotel industry. For the progress and promotion the employee should be well trained in some skills. The manager should provide the personal skill training for the advanced position. Providing training and orientation to the new employee how to work in the organisation and orientation of the hotel is to provide the knowledge to the new employee by showing them the hotel as a whole. 1.2 DEFINITION OF TEAMWORK AND ITS IMPORTANCE IN TOURISM AND HOSPITALITY http://www.businessdictionary.com/definition/teamwork.html The process of working collaboratively with a group of people, in order to achieve a goal. Teamwork is often a crucial part of a business, as it is often necessary for colleagues to work well together, trying their best in any circumstance. Teamwork means that people will try to corporate, using their individual skills and providing constructive feedback, despite any personal conflict between individuals. A majority of a people organized to achieve a common goal is called team. Without the team no work can be done or can be success. The cooperative effort of a team is called teamwork. It plays a vital role in hospitality industry without the effective teamwork no work can be success. Teamwork means a majority of people using the individual skills and cooperative effort to achieve a common goal of the business. To maintain standard, quality and the good service of the hospitality business there should be the teamwork. Sometime, the individual shouldnt able to make a decision towards the problem which arises in the hospitality industry such as the decreasing rate of the share of the industry that time, if they create a meeting of the shareholder and try to control the decreasing rate of the share by discussing in the favour of the industry. They can implement the problem with the help of the team member and find out the problem where is the crucial point they have to focus. In this way they can solve there problem by teamwork.So, Teamwork is the very important in the hospitality industry. 2. THE STRUCTURE OF TEAMS IN TOURISM AND HOSPITALITY (May Lilly, 2005) A team structure is a design in which an organization is made up of teams, and each team works towards a common goal. In the Tourism and Hospitality industry, the organisation designs the team structure to achieve the common goal. And the goal is to provide a good service to the customer, make them satisfied. For this, there should be well design team structure which helps team to perform effectively. Since, the organization is made up of groups to perform the functions of the company, teams must perform well because they are held accountable for their performance. To, be a successful, program team must coordinate its activities and interdependent deliveries, effectively communicate what is being accomplished as well as roadblocks, and collectively solve problems and make decisions that support the program objectives. (Beverly Amer, 2009) For this, there are many types of teams in an organization. The easiest way to classify teams is in the term of created as part of the organizations formal structure and those created to increase employee participation. Vertical team structure,: A vertical team sometimes called a functional team, has a manager and subordinate workers from the same department in the companys hierarchy who works together to accomplish everyday work tasks. The member is in charge and directs the workers as they complete their tasks. This type of team has a much longer life because the work is not single-goal oriented. Horizontal team structure: A horizontal team has members from roughly the same level within an organization. Virtual team structure: A virtual team is one whose members rarely, if ever, meet in person to work on team tasks.Instead, technology makes it possible for members to be geographically distant yet work as if everyone was in the same room. All the above mentioned three types of team structure helps to maintain the relationship between the team member .It helps to organize the company in right way to run smoothly and helps to achieve the goal. In the hospitality business, it is the most important things to minimise the problem, which arise without the good team structure. If there is the team structure, every team member knows what their job is and how to accomplish the work tasks. Team structure managed the working system of the company. In tourism and hospitality industry customers are the main priority. If they are satisfied the company will run smoothly and make a profit. Therefore, to run the Tourism and hospitality industry smoothly there should be the well managed team structure. 3. THE PURPOSE OF TEAMS IN TOURISM AND HOSPITALITY The hospitality business main motive is to achieve the goal of the business and to satisfy the customers. There should be the well team structure for the well manage working environment in the business. The purpose of creating teams is to provide the framework that will increase the ability of employees to participate in planning, problem solving and decision making to better serve customers. (About.com, 2010) Purpose is a vital ingredient of a successful team. It gives the team direction and offers each member a sense of value and commitment. In the hospitality industry the purpose of creating teams is to provide the framework which helps to increase the ability of employee. Purpose of teams in tourism and hospitality industry is as follows, Better understanding of decisions It helps employee increasing the participation in better understanding of decisions. Team of the hospitality industry have to make a decision when implementing the problem which arises in the hospitality industry. They should have to make the right decision to solve the problem. Creating team is to provide a teamwork That increases the ability of employee to more support and participation in implementation plans to better serve to customers. Increase competition to problem solving and decision making It creates the competition and increase the better performance of team member on problem serving and for the correct decision towards the tasks. More ownership of decisions, processes ,and changes Improving the more ownership nature while making the decision, processing the tasks and creating the changes while needed within the tasks. Above mentioned point is the purpose of team an organization. In the hospitality industry al the purpose of teams are same as above mentioned. Purpose of teams create a better performance of employee in planning, decision making and implement the tasks of the industry to better serve customers. 4. THE FACTORS WHICH INFLUENCE THE EFFECTIVENESS OF TEAM IN TOURISM AND HOSPITALITY (Takanomi Ltd, 2010) At first it is very necessary to understand the factors that impact the performance of the team when improving teams effectiveness. Then after the team member can determine when and what team development is needed. To function effectively they must manage how they interact with the rest of the organisation. In Richard Beckhard (optimising Team Building efforts, Journal of contemporary Business, summer 1972) states that for teams to be effective they must manage four areas internal to the team: goal, roles, processes and relationships.Futher research has identified a fifth factor impacting performance: how the team manages its interaction with the organisational environment. Within these factors is a hierarchy with some factors affecting all of the others. These all five factors become the focus of the manager who wants to raise team performance, because teams that effectively manage these areas function more effectively than teams that do not. The five factors that influence the effectiveness of team are as follows, Goal is the main thing which the team have to accomplish. To be effective team, they have to aware about the goal and have to manage it. There should be the clear definition of the goal, understand and communicated with all other members. There should be amount of ownership of team goals. The extent to which goals are shared and which are conflict. If the goals are unclear or not communicate, it affects the team and the goals should not be achievable. Roles define who does what on the team. There are several questions like as, What they or other members have to do to accomplish the task? What is their responsibility towards the tasks and what is the limitation of authority? These questions should be in the members mind when accomplishing the task. There should be the discussion between new and old team member for defining the roles and responsibilities. Difference expections may occur conflict among team members when two or more team members working together. Work Processes is the way how members work together. Once the team members know about the goal and the roles, they must determine how they will work together. In the several working method they have to consider like as, when making decision all the team members have to participate. There should be the knowledge about to whom, by what method, when and how frequently they communicate each other. When organizing the meeting -what is the team trying to accomplish? There should be the leaders to take a decision towards the situation. If the meetings are poorly attended by the team member and the decision making is dominated by one or two people and take action without informing among member, it should be ineffectiveness team. Relationship is the quality how to interact among the team members. When working as a team member there should be the good working relationship between the team members. Sometimes there should be the conflict arise of the bad personality. That time manager has to take action to solve the conflict. If there is the feeling of competitive between the team member and the personality conflicts will harm to the team and create a partition in the team. Environmental Influences is the factor which effects the organization and the outside on team performance. The policies and procedures and systems within an organization can either support or hinder a teams effectiveness. Such as giving the reward system individually not to the all team memners.Because of this the member doesnt effort to accomplish the task effectively. In the Tourism and hospitality industry all the 5 factors are Goal, Roles, Work Processes, Relationship and Environmental influences influence the effectiveness of teams. PART 2: TEAMWORK AT ORIENTAL BUFFET 5. INTRODUCTION Oriental Buffet is known as variety of food in one place. With more than 50 dishes available, there should be something to suit every taste. There are Indian and Thai curries alongside traditional Chinese food, as well as range of Singaporean and Malaysian food, including crispy duck, prawns and mussels which are available in the evenings. Amber gurung is the owner of the oriental buffet and there is no share holder of the restaurant. It is located at 18-20 Rendezvous street, Folkestone, Kent, CT20 1RW which is in the central of town. It is a very successful buffet restaurant and more then five years, it has built an enviable reputation among its loyal customers. [Oriental Buffet, 2010] Oriental Buffet, [2010] says the teamwork in the restaurant helps to provide the good service to the customer which increases the restaurant sells. Here, staffs from different country works, thats how it is called the industry of multicultural. All the staffs are well trained by the restaurant so as to reduce the conflict among the people or staffs. Here the members are working as teamwork. They support and help each other while working together. 5.1 ROLES AND RESPONSOBILITIES OF TEAM IN ORIENTAL BUFFET Teamwork is very important in any organization for its good operation. The relationship between the staff member should be good. If one staff is over loaded when restaurant is busy and the other help him to provide the fast and good service to the customer. Oriental buffet is serve the variety food of different countries to the customer .To provide the good service and quality food to the customer there should be effective teamwork. Otherwise the customers unsatisfied and it does create loss in business. In the Oriental buffet, there are classifications of staff member such as, Manager, Assistant Manager, bar staffs, kitchen staffs, floor staffs. They all work in a team and try to implement the problem by discussion and making the right decision when needed. Roles of the team member play a vital role to create an effective teamwork. In the Oriental buffet the relationship among the staff member is very nice. So, for the effective teamwork the team member have to familiar with their roles and responsibilities. Each and every member role is effective in the buffet. Some of the roles of team member are as follows, Listen to the manager and supervisor and stay open to their ideas. Assist the team leader with managing meetings and with discussions. Communicate effectively with colleagues. Dedicated to the work and share the knowledge to implement the problem arise Roles and responsibilities are related each other. A role comes first and then responsibility take placed. Every staff has their particular role in the company and their responsibility as well. The manager of buffet manages the whole working process and assist as a leader. In the buffet, the manager role is to supervise the working process of every staff in their own field and his/ her responsibility is to manage the working process of staffs. Manager has to examine in every field such as bar section, kitchen section and floor section. His responsibility is handling the problem, which arise within the restaurant, look after the working process of the staffs (the work is done by the staff or not).If any customer complain about the service of the restaurant he/she have to solve the problem in a descent way. When providing the good service to the customer, every staff should have to play their effective role and responsibility in their filed. In the buffet, the entire staff member work in a team and they focus on the providing the quality food and good service to the customer. All the staffs work as a team to effective performance of the restaurant. So, all staff has their role and responsibility in their field within the restaurant. 5.2 RELATIONSHIP BETWEEN ROLES AND RESPONSIBILITIES AND THE TEAM OBJECTIVES (Nick Heap, 2004) Objectives are the specific goal that the team will accomplish in a fixed amount of time. These objectives flow the teams purpose. Each one moves you toward your vision. It supports the teams vision and purpose and the company or Department objectives. Team objectives are the specific goal that the team will accomplish in a fixed amount of time. It is the basis of the teams planned work. To perform the work effectively and accomplish the goal of the company at the time frame, the team objective should be there. Team objectives are very important because it provide the basis for talent and resource planning. Every work can be done properly when there are plans for the work done. The team objectives are the specific goal and the team member role and responsibility is to achieve the goal by effective performance and in a fixed amount of time. So, the relationship between the team objectives and its role and responsibility is very important in an organization. Team objectives support the teams vision and purpose and they are the basis of the teams planned work. If the employee gets the starting point for their objectives set as part of the performance management process, they can easily implement their tasks and can success to achieve the goal. In the Oriental buffet, the team objectives is to make the customer happy and satisfied and run the business smoothly and to make the profit.Therefore,the staffs work in a team by helping each other to work effectively and perform well. Making the profit by selling the food of the buffet and satisfied the customers. Oriental buffet serve the quality food and good service to the customer in affordable price. Every customer visit the restaurant because buffet provide the variety of food and good service .For the providing the good service all staffs has to know their role and responsibilities and team objectives. 5.3 IDENTIFY LINES OF AUTHORITY AND EXPLAIN THEIR PURPOSE (WordPress.com, 2008) Line authority is the most fundamental authority within an organization, reflects existing superior- subordinate relationships. It consists of the right to make decisions and to give order concerning the production, sales or finance related behaviour of subordinates. Line authority is a power to give advice, support and service to line departments. Staff manager dont command others. Line manager are responsible for attaining the organizations goals as efficiently as possible. Line authority flows down the chain of commands. Line authority is the right to carry out assignments and exact performance from other individuals. For example, line authority gives a production supervisor the right to direct an employee to operate a particular machine, and it gives the vice president of finance the right to request a certain report from a department head. Therefore, line authority gives an individual a certain degree of power relating to the performance of an organizational task. (Advameg, Inc, 2010) Line authority is the authority that allows managers to direct others and to make decisions on the organization operations. In the buffet ,line authority is a power to give the authority to the head chef to direct the kitchen staff to prepare the quality food and it gives the authority to floor head to direct the employee whether the customer are happy or satisfy with their service style of the floor staffs or not. If there is any problem related their field, they have the authority about the taking the decision in related field. Line of authority purpose is to help the staff in the process of achieving the goal of the restaurant. It helps the team member to be an effective teamwork. 6. CONCLUSION Part 1: Human resource is managing the people who worked in an organisation as an employee and human resource management helps to run the Tourism and Hospitality industry smoothly and can achieve its goal. Team is a majority of people organized to achieve a common goal. Teamwork is a group of people work together to accomplish the goal. If there is a teamwork any kind of difficult work can done by the discussion and the individual idea of the team members. Team structure determines the work of the team member in the entire departments. It is design for the better performance of the team member. There are many types of team structure such as vertical, horizontal and virtual team structure. The purpose of creating team is to provide a framework and increase the ability of employees to participate in planning, problem solving and decision making to better serve customers. There are some factors which influence the effectiveness of team they are goal, roles, work processes, relationship and environmental influence. Part 2: Oriental buffet is a successful buffet restaurant because there is teamwork. Teamwork is very important in any organization fir its good operation. Roles and responsibilities are related each other. Each team member knows their roles and responsibilities which create a better performance to achieve the goal. Team objectives should be clear to the team member and the team objectives are the specific goal which they have to accomplish by performing effectively working in teamwork. Team objectives can achieve if there is the correct role and responsibility of team member. Line of authority is a power to give advice, support and service to line departments and its purpose is to help the staff in the process of achieving the goal of the restaurant. If there is teamwork and the team member knows their roles and responsibilities and the team objectives the team member perform better to achieve the goal and the goal is to make the customer satified.If the customers are satisfied they visit t he restaurant regularly and the restaurant can make the profit.

Friday, October 25, 2019

Survivor :: Personal Narrative Judaism Papers

Survivor I walk. I wake. I work, when I want to. I create uneven labyrinths of letters, I word. He worded and He created what He called earth, water, and swamp. I sink as I drown in that swamp, the same slick color as my patent green boots. I stomp on my existence. My father called them Nazi boots. He wasn’t trying to be provocative; that’s how boots look to him. That’s how I look at a pile of shoes, a serial number, even a bar of soap. That’s how I look at an Aleph, the first of Hebrew letters, the sound that precedes speech; its arms grow rigid revealing the swastika tattooed upon my memory. When they teach us what it means to be a Jew, they coat the letters in honey, and coax us to lick it off. A sticky, suffocating sweetness clings to us as we learn to read and later still as we try to escape who we are, but can’t. My education is not tied to those books, but to my self, myself as I march up narrow staircases of apartments atop stores atop Brooklyn cellars, numbers on my grandmother’s arm as she washes the dishes and uses her own thumb as a pincushion. She can’t distinguish pain from life. She used to urge my aunts to keep on sewing. â€Å"Arbeit Macht Frei,† she said. Work frees. Iron gates and barbed wire. I stick myself with a safety pin and I bleed. My grandmother chuckles generously at my soft, suburban, spoiled hands. She would get me a Band-Aid but doesn’t know where she keeps them. The pressure stops the bleeding, and I get into my father’s car. Go home. Sometimes I can’t tell whether persecution is an interruption of freedom, or if freedom is just how oppression looks from the perspective of the oppressor. The massah experiences subjugation as luxury. I scrub my own arms, trying to wash off the stain of white privilege, to find the Negro slave underneath. I breathe. I bathe. I believe. Sometimes I wonder what I believe. I wonder if I’m that homeless guy that I saw clutching his Bible. Inheriting the earth. Do I truly believe that God rewards the faithful and punishes the blind? Does this anonymous man deserve only 17 cents in a cup, while I have merited my $38,564 a year?

Thursday, October 24, 2019

Defining Abnormality Essay

Psychologist, for years have given their theory on normal and abnormal behavior, but all the studies they have done seems to give more evidence to prove what make each individual do what they do and why. In the normal and abnormal behavior we use all research and take all of its studies into consideration and apply it to why such behaviors have occurred. Reading this paper you can see that there are many experiments that challenge the theory of behavior no matter if it’s normal or abnormal. We will clarify some of the challeges as we define and classify both normal and abnormal behavior when we look at the challenges in Culture, gender and sexual preferences/practices and religion. Cultural normal and abnormal behaviors Culture is a challenge to abnormal behavior because these behaviors establish through socio-cultural traditions. The sociocultural perspective explains that abnormal behaviors are a result of family influences and social forces. Similar to the behavioral perspective, socio-cultural theorists believe mental disorders are learned behaviors. They tend to focus on social class, gender, and ethnicity in the explanation of mental disorders. An understanding of one’s sociocultural forces is also taken into consideration concerning abnormal behavior and its cultural challenge. Social forces, such as the media, social change, pressures, poverty, and social institutions are examples of how mental disorders are distinct or classified in culture. Family perspectives challenge abnormalities because they are complex systems. Because families are a representation of stability, any type of disruption could result in an emotional disorder. Culture puts a limit on abnormality because social norms tend to change over time. Cultural relativism holds the idea that normal or acceptable behavior are determined by society. Every society has its own views about what is normal and what is abnormal. For in instance, in the past Greeks thoughts people who heard voices was evidence of divine prophecy, yet today this is a sign of schizophrenia (Hansell & Damour, 2008). Culture bound disorders or abnormal behaviors practiced by a specific culture do not fit into the usual categories of the DSM-IV categories because the practices pertain to a particular group of people (Simons, 1996-2012). Given that the sociocultural perspective explains abnormal behavior is learned; treatment consists of switching the rewards and punishers in the environment and changing the bad habits that causes these behaviors (Learn Maximum, 2011). Mind/body normal and abnormal behavior Abnormal thoughts can have an important impact on the body. The mind/body connection is very strong. Constantly thinking negative thoughts can either perpetuate an already existing illness or bring illness on. Worrying all of the time can bring on anxiety that can cause other problems, such as high blood pressure and heart problems if not treated. Hypochondria are a condition brought about from abnormal thinking. Hypochondria are a disorder where a person thinks he or she has a life-threatening illness, but in actuality, are completely healthy physically. Other symptoms are, worrying about minor problems and linking them to life-threatening illnesses, seeing doctors numerous times to have tests, such as MRI’s and echocardiograms, switching doctors because the current doctor will not diagnose the patient with an illness, constantly talking to family and friends and suspected illnesses, continually checking their bodies for sores and lumps, checking vital signs, such as pulse and blood pressure on a frequent basis, and believing that they have disease after hearing or reading about it. There are several ways to recognize if thought are abnormal and could be hypochondria or if they are normal reactions and are in need of a doctor’s attention. Sometimes symptoms exist in actuality and a doctor cannot identify those symptoms. This can cause anxiety as well that can lead to other health problems. If a person can locate the illness that goes along with his or her symptoms, this usually means that he or she are normal and not hypochondriac. It is important to take an active role in recognizing mental and physical health to get the help needed. Recognizing when it is time to go to a medical doctor or psychiatrist is important to mental and physical health (Mayo Clinic, 2010). Religious normal and abnormal behavior The article of studying the specificity of spirituality: lessons from the psychology of religion discuss how the psychology of religion studies the specificity of spirituality. One major issues is how psychology contributes to the assessment, exploration, and explanation acts and activities of the specificity of religious and spiritual. There have been discussions for a long time about substantive vs. unctional definitions of the scientific study of religion (Platvoet & Molendijk, 1999). A substantive definition of religion is looking at religion as a type of philosophy or a basic understanding of nature and reality, which has nothing to do with our social or psychological lives. Functionalist definitions of religion are people belief either in social life, in society. Spirituality is cultural experiences that consists of different acts and activities in a certain spiritual tradition, which can be normal for some people or abnormal. Psychology of religion is a Western enterprise, in the East elaborate but different psychologist exists (cf. , e. g. , Paranjpe, 1998). Spirituality has different specificity, spiritual acts, and activities which associated to what people consider the act of transcending. One of the tasks psychology has is to comprehend the accuracy of human lives as well as in religion and spirituality, all spiritual acts, and activities are not alike. Psychologists involved in the study of the specificity of spirituality should go beyond with his or her research and understand the peculiarities, such as what they bestow. The clarification they offer for the behaviors and activities are so that people can understand the involvement and the type of meaning they bestow. Conclusion As we have demonstrated the challenges in classifying and defining normal and abnormal behavior because it is always changing and giving new research they have conducted in their study to indicate what is normal/ abnormal and how to identify from each of the behaviors.

Wednesday, October 23, 2019

Automobile Industry Essay

†¢Key drivers of the automobile sector are economic conditions, governments and regulations, consumer demands and interests, globalization and technological innovations †¢Generally, if the economic conditions are constant and good, people will seems willing to buy vehicles more than ever in all around world. In contrast, if economic conditions are bad, sales graphs will reverse and companies start to lose money. Firms should decide right production numbers in every condition and this capacity exactly depends on economic circumstances. †¢People are more conscious about what they except from a car and firms must satisfy these needs to survive in this sector. Even luxury automotive brands start to produce low fuel consumptions engines, otherwise they will collapse rapidly. †¢As usual, globalization is one of the crucial key drivers of automobile industry like every sector. After the globalization, brands start to do partnerships with each other to enter the different markets and they develop new technological innovations more cheap and useful all around the world. †¢In addition to these factors, governments’ regulations are one of the major determinants of global auto industry. The country’s’ legislation about emissions, environment and recycling are the key factors of brands investments. In European Union, the mutual regulations order that emission rate is lower than other regions and as a result of that firms should produce accordingly to these legislations. The Automobile Market †¢The automobile industry has become important after the globalization because people want to travel with more comfortably, safely and rapidly with their cars. Concordantly, while automobile sector is developing in every part of it, the global transportation sector benefit from positively. For instance; Rolls-Royce is producing both plane and car motors and Volvo is producing car and sea boats engines too. So, firms help to enlarge and develop in every transportation tools, not only cars. †¢The automobile industry consists of fuel, tire, and insurance firms. Also, mostly the luxurious brands are working with ranking fashion companies such as; Gucci(Fiat) and Hermes(Bugatti) and sound system companies like as; Bang & Olufsen (Audi, Mercedes, BMW, Aston Martin) and Naim (Bentley). †¢On the other hand, after the globalization, automobile brands start to work together in some regions all around the world. They invest more money on R&D departments and sharing their knowledge to improve all transportation vehicles. †¢Germany, United States, Japan and Korean producers are the bestsellers all around the world. These countries mostly take control all over the world. Such as: Volkswagen is one of the biggest companies in automobile sector and it has got several brands such as; Audi, Lamborghini, Bentley, Bugatti and Seat. Company produces car for every segment. †¢In addition, especially for the last decade, market start to tend to produce more clean motors which do not harm to the environment. Also, they try to produce completely using electricity engines for all vehicles and using solar panels. As a result of that, the concept of climate change cause occurs a new market in automobile sector. Key Country Markets †¢In this chapter of report, I will mention about Japan, United States, Germany and Korean automotive producers because Toyota and Honda from Japan are the best and most well-known brands, Volkswagen from Germany is the head of locomotive in this industry for all parts of it, GM and Ford are the biggest companies from United states and Hyundai, which is becoming more powerful in everyday from Korea. †¢Volkswagen is the second best seller in 2012 after the GM and they are in front of Toyota. Generally, German cars are best vehicles that showed by automobile specialists from all over the word in every segment. Volkswagen, (if we look at the Exhibit 1) has got several different brands like; Lamborghini, Bentley, Audi, Bugatti, Skoda and Seat. They have product range from low-consumption cars to the luxury vehicles, as a result of that they are producing well- quality vehicles. †¢Toyota and Honda are the most favorable brands from Japan against to American and German manufacturers. Toyota Corolla is the world’s best seller mass production model and Toyota has got successful models as like Corolla too. In addition, Honda is one of the biggest and accomplished gasoline engine producers. Also, these two Japan brands are investing their money on hybrid and electric motor more than ever other brands. †¢GM is best seller brand in 2011, they sold approximately ten million cars and they have got various vehicle models. GM has got various brands such as; Chevrolet, Opel, Vauxhall, GMC, Buick and Cadillac. Also Ford is the one of the biggest key driver of the market. †¢Hyundai is one of the most developing auto brands for last decade. They start to produce well engines, comfortable and good looking cars. On the other hand, Hyundai is one of the biggest partnerships of Kia (%49. 2) which is the second biggest brand from Korea. †¢As we can see clearly, these 6 brands from 4 country of the world are the leaders of this sector. Also, they own various brands in their group and they are using this superiority against to the other brands. Sector Trends †¢Brands should produce low-consumption engines and obey emission and governments’ regulations to survive. †¢Nearly all automotive producers are using same technology on their vehicles; they need to work on these researches together to be more beneficial for humanity. For instance; Mercedes-Benz and BMW are sharing R&D departments studies with each other and both of them working together to develop new technologies. †¢People are expecting more useful cars from producers like, they want both athletic and reliable vehicles, as a result of that firms has got new opportunities to create new model segments based on these requirements. †¢Transportation vehicles are developing in every day and automobiles is one of the crucial parts of this situation. Firms are increasing their sales number in every year and they need to satisfy their customers’ requirements in a perfect way. †¢Climate change is one of the determinants of this sector, so firms should pay attention to this issue seriously, they need to obey governments’ regulations and produce new technologies which will be not harmful for nature. †¢Hybrid and electric engines will be the most popular trends in this sector next decades; people would prefer clean engines and low-priced energy, so sector must be improved itself rapidly. Key Success Factor. †¢In this sector there are several success factor which is decided by people and worlds’ requirements; †¢Firms must produce more secure cars because, if we compare transportation systems, motorway is the most dangerous one and, the number of accidents’ proofs it. Brands should work together on security services. For instance; Volvo which is one of the securest brand on the world, claims that after 2020, any people will die in a traffic accident that drive a Volvo. †¢Engines success based on the fuel-efficiency, not harmful for the environment and being long-life. These conditions should be priority for brands R&D departments. †¢Practicality needs to be developing parallel with previous items. People do not want to send various tools in the future; they will only buy contently vehicles. The Future Outlook and Expectations of Automobile Sector †¢People will need cars in the future more than now, producers’ need to satisfy this demand with new technology engines, they should create alternative energy resources which will be not harmful for the environment and firms need to develop safety features to prevent traffic accidents. †¢In the future people need transportation systems because of the longer distances, in every transportation way need to develop it. †¢Brands need to improve driverless vehicles because market will tend in that way. INTRODUCTION AND OVERVIEW The Automotive Industry Overview The automotive industry is one of the crucial sectors for humanity and it has been developing from industrial revolution to now. After the first engine was discovered in 1885 by Karl Benz, engineers found various inventions to make easier of people life. Industry had developed too much nowadays, engineers work on different technological tools and they need to show pay attention many different regulations in today’s world. At the beginning, the most important part was the engine but now automotive industry involves a wide range of business lines such as; manufacture, design, development, marketing and selling motor vehicles, motorcycles. Last year, there were approximately one billion cars which are registered on the world and this number is increasing sharply year by year. Parallel with that, consumes gasoline and diesel fuel multiply with every new car addict to the traffic. On the other hand, this sector employees thousands of people and creates new opportunities to undeveloped countries. In addition to these information’s about automobile sector, we should absolutely mention about the economy of which it creates and process. Currently, mostly the all automotive brands are owned by developed countries and they made their substructure investments all around the world, especially undeveloped countries. After the globalization, firms decide to set-up their factories at low skilled labor force countries. However, this decision affects both sides positively, producer’s limits cost and undeveloped countries’ economies start to develop. According to the OICA (The International Organization of Motor Vehicle Manufacturers that, â€Å"If vehicle manufacturing was a country it would be sixth largest economy in the world. † in 2007. This shows that the contribution of automobile industry to the undeveloped countries’ economies. Also, the industries turnover 2 trillion dollars and if we comparing of this turnover of GDP with other economies in the world, proof that it can compete economic power of Italy, France or the UK. India is one of the greatest examples of the success at their economic improvement. Tata Motors, which Indian automobile brand owned Jaguar and Land Rover last year and they developed it perfectly in 2 years. After these 2 years, Jaguar and Land Rover increased their profitability nearly in half and when we think about these two brands are luxury brands, these numbers are spectacular. On the other hand, firms expanding nearly 85 billion dollars on Research & Development departments. These budgets shaped by customer’s demand, so this sector is one of the innovative ones and it still produce new technologies. However, automobile sector has got unfavorable situations like; economic crises. If we make a research about when firms sales numbers decreased or companies made loss we will realize that on that era, world or the some regions is in economic crises. For instance; last biggest economic crises in 2008, when we look at the production number, it will decrease nearly %12. 7 compare to the previous year. These numbers are same with the other economic crises and automobile sector affect from them firstly. Key Country Markets United States. Todays’ world America is the one of the world’s biggest automotive producer with two brand; GM and Ford. GM has got various sub-brands in itself from different segments. These two brands sell their cars all over the world and both of them are most knowable automobile producers. However, in 2008, worlds’ biggest economic crises occurred GM was nearly bankrupt in an unbelievable way. This means, world would lost one of the old and essential brands, thousands of people would lost their job and American economy got hurt again after the Lehman Brothers. Hopefully; government decided to help GM and they saved the firm quickly. Japan Toyota is the most valuable automobile producer in the world; its net value is 131 billion dollars. Also one of the models, Corolla is the best seller model one the world and it has been sold nearly forty million from 1966 to 2012. In addition to the Toyota, Honda is another successful Japan auto brand too. They have got accomplished sales numbers and firm is producing one of the best gasoline engines. According to the consumers, Toyota could be the best competitor against to the German auto makers. Firm is producing in same quality with Germans but they are selling them cheaper than German brands. This is Toyotas’ major successful strategy also, company uses Japans’ engineering and technology which is the worlds’ best ones. They produced worlds’ first hybrid car and investing a huge part of their money on electric, clean and cheap motors. Germany The locomotive of the industry is Volkswagen right now and it will not change for two or three decades. Only the Volkswagens’ value is 76. 3 billion dollars and company has got several brands like; Audi (28. 5 billion$), Porsche (15.3billion$), Lamborghini, Bentley, Bugatti, Seat and Skoda. This German brand is producing most usable models with low-consumption engines, low prices and the safety of German engineering. Volkswagen is shaping the trends of the industry and other brands are following it right now. Firm has got different models from every consumer group and they make it an opportunity to be successful in the future. Korean Asia’s’ economy is the world’s fastest growing economy in nowadays. They are growing better than Europe and United States, as a result of those brands of this region are developing too. Hyundai is only the one of them; they are creating new models, developing current models and enter new markets. The firm move considerably forward when we compare a decade ago, their substructure and technological systems improver very well, also; they are producing more reliable and comfortable vehicles. This Korean brand will be one of the serious auto brands in the future if they are going in that way. Economic Impact of Automobile Sector The automotive industry has a big impact on every economy, it consist nearly every economy in the world. Every country in the world has got a part from this sector and thousands of people work in this industry. It is really crucial for transportation sector because, firms are using or developing same motors on different transportation vehicles. On the other hand, auto sector has got great impact on countries economy. If a country has got a factory or some service area about this sector, it will include a huge part of country’s’ economy. For instance; America worked really hard to save GM from the 2008 economic crises, they spend too much money because, if GM bankrupted, America’s economy will affect in deeply (if we look at Exhibit 3). Also, Ford decide to sale Aston Martin and Volvo at this era, these two brand had not good sales number and they will be harmful for the company if they do not sale them. Automobile brands have a great impact on country’s economy just like banks, executives should be careful about this issue seriously because it can be affect from economic crises easily so, they need to take a decision in long-term. Market Segmentation The automobile industry has a got long operation process; it has various segments in it. Firstly, R & D department research what people need or what they want from a vehicle. After that, this part start to make prototypes or create stereotypes which engineers and designers can build on these examples. Designers work on cars aerodynamic, shape and how it looks. In addition, engineers work on substructure parts of the car such as; lights, engine, transmission and safety systems. While they are producing this prototype, they do various tests on car and finally they can send it to the dealers. Dealers, order number of cars and they prepare launches to introduce cars to the customers. After the sale of car, the service department starts to interest with car. They call them to the services periodically and customers can visit them anytime they have a problem with their car. Consequently, this industry has got major segment such as; R & D department, designing and crating new technologies, before sale and bring together with market and customers. Finally, service department take care about our cars problem. Five Force Analyses Threats of New Entrants The automobile sector is could be most risky market on the world because you need to much money to invest on it, heritage is really important for customers and this sector is the first sector that affected from economic crises. Otherwise, without any new technology or price policy you will not survive much long and if someone decides to build up an automobile company, he/she will definitely work with local government. On the other hand, if someone wants to get this sector, he/she has got a change with new technological features. For instance; Fisker and Tesla are the new entrants at this sector and they invest their money on clean, hybrid and electrical engines. They also try to design good-looking car with solar panels and other recyclable energies. Bargaining Power of Suppliers In this case bargaining power of suppliers is not really strong. It is not powerful as healthcare sector or another sector because if people do not want to buy a private car, they can choose other transportation ways or the can choose nothing. However, in healthcare sector people absolutely need doctors, hospitals or medicine to survive but it is not same for this sector. In addition, globalization affect make peoples’ life easier and humans are used to it and buying a private car became a priority after purchasing a house. Generally, if a person owns a house, he/she will buy a car with how much money he/she got. This is the strongest part of the sector; unfortunately it has got negatives parts too. Bargaining Power of Buyers These sectors’ trends and demand is shaped by customer’s preferences, so the bargaining power of buyers is really strong. If humans do not like a model, they will not buy it and producers stop to produce it but if they like it producer need to produce it as much as it can to be successful. Right now, the demand on this sector is low-consumption engines and be not harmful to the environment so producers start to produce models and engines in this way, otherwise they cannot be able to sell a car. Availability of Substitutes In automobile industry, the availability of substitutes is not actually but there is only one way to change it is create new substructure concepts in the sector. For instance; Tesla and Fisker do that in a perfect way, they only focus on hybrid and electric engines and people recognize them with these concepts at everywhere. You cannot change industry but you can be able to change its direction. Intensity of Existing Rivalry There are many brands on the market, even in one country own more than one automobile brand, as a result of that the intensity of existing rivalry is really high. As I mentioned before that, there are five leader brands in the market but other big or small brands are successful as like them too. The most important think is the design of the automobile but now it has got no meaning because firms are usually work with same designers and models are not changing too much even in different brands. However, the most competitive concept is price policy according to the government’s tax payments systems. Key Success Factors for Automobile Sector There are different types of key success factor for automobile sector are based on the region, substructure features, purchase power. Producers need to show pay attention to these factors because it will determinate their sales numbers and profitability. The most important factor knows the region very well. I mean dealers and head quarter of the brand should be aware of the consumers’ requirements. Also they need to sale cars which are not be against to the governments’ legislations. For instance; European Union has got sharp and certain laws about carbon dioxide emission, so dealers need to focus on engines which are consuming few. However, United States not sign Kyoto Protocol, so they do not have any legislation for emissions right now, dealers can focus on high mass engines. In addition to the region, substructure features are crucial for auto makers because people always want to buy a car which has got advanced features even they will never use them. However, conscious consumer will demand low-consumption engines and brands need to produce engines according to that demand. In other words, firms need to decide their target audience perfectly and producing substructure features with these conditions. Lastly, the third factor is purchase power. In my opinion, this factor is the most crucial determinant in this sector because every brand starts to produce in same quality vehicles. However they need to know country’s economies and sale their models in that way (if we look at Exhibit 4). For instance; America one of the highest purchase power countries in the world and they really like to own cool, luxurious and spectacular cars, they can buy two three or even more than these number cars. In contrast, European nations have got the same purchase power but they want to buy one or two cars and they are looking to being useful, low consumption and quality vehicles. The Future of Automobile Sector In the future, transportation systems will be developing in all around the world because people want to move from A to B faster, comfortably, safely and cheaply. Producers need to know these requirements and produce car with these features. Firstly, brands need to focus on low-consumption cars, I mean hybrid and electric engines because they are cheaper than current technology and governments provide laws for this situation. Secondly, they need to produce safety cars than now because people will demand on secure system in the future. On the other hand, they need to produce usable cars such as Audis’ All Road, they have been developed for all road conditions and you can use them only in one car. Consequently, people will never forget or reject driving a car but producers need to answer climate, people and governments requirements. If someone produce a car with low price and costs with cover a long distance in a comfortably they will become the most successful brand in the world.

Tuesday, October 22, 2019

Free Essays on Knowledge Based Society

As the motion of changing from an industrial based society to a knowledge based society comes into effect, one must consider the positive and negative aspects it can have on a person’s life and their environment; essentially speaking about the world. This concept influences the entire world of an individual, which includes their life at work, home and their learning environment. Like the saying goes, â€Å"knowledge is power.† Being aware, stimulated, challenged, educated are all part of knowledge and the learning process. With the help of technology and computers, this power is now at the hand of everyone, or it will be in the near future. Although the ease of acquiring information is positive, it also has its downfall. Issues arise on the question of what sources can be trusted and what sources should one avoid. Knowledge has in the past been hard to obtain, or only accessible by a selected few. In my opinion the poor have always suffered from the lack of resources or education. Today this is an issue which is rapidly changing, through the use of computers. Computers are more and more becoming a household appliance. It has been predicted that in the future everyone will own a computer. With the help of technology, computers are becoming more and more inexpensive and affordable. With it, the speed of production and invention accelerates faster and faster. The access to knowledge is getting even faster with technology such as the internet, and high speed connection. It is only natural to have advantages and disadvantages with the development of something new. The disadvantages can be minimized through the help of both the individual and the collective. A simple disadvantage occurs when wrong information is accessed or displayed. You don’t want people who seek information to get the wrong idea about a concept, person, or event. All information should be evaluated by seeking other resources. It all comes d... Free Essays on Knowledge Based Society Free Essays on Knowledge Based Society As the motion of changing from an industrial based society to a knowledge based society comes into effect, one must consider the positive and negative aspects it can have on a person’s life and their environment; essentially speaking about the world. This concept influences the entire world of an individual, which includes their life at work, home and their learning environment. Like the saying goes, â€Å"knowledge is power.† Being aware, stimulated, challenged, educated are all part of knowledge and the learning process. With the help of technology and computers, this power is now at the hand of everyone, or it will be in the near future. Although the ease of acquiring information is positive, it also has its downfall. Issues arise on the question of what sources can be trusted and what sources should one avoid. Knowledge has in the past been hard to obtain, or only accessible by a selected few. In my opinion the poor have always suffered from the lack of resources or education. Today this is an issue which is rapidly changing, through the use of computers. Computers are more and more becoming a household appliance. It has been predicted that in the future everyone will own a computer. With the help of technology, computers are becoming more and more inexpensive and affordable. With it, the speed of production and invention accelerates faster and faster. The access to knowledge is getting even faster with technology such as the internet, and high speed connection. It is only natural to have advantages and disadvantages with the development of something new. The disadvantages can be minimized through the help of both the individual and the collective. A simple disadvantage occurs when wrong information is accessed or displayed. You don’t want people who seek information to get the wrong idea about a concept, person, or event. All information should be evaluated by seeking other resources. It all comes d...

Monday, October 21, 2019

Why You Shouldnt Start Your Cover Letter With To Whom It May Concern

Why You Shouldnt Start Your Cover Letter With To Whom It May Concern You’ve found the job you want. You’ve got your resume all set up, now you just need to write that cover letter.   Keep in mind that your cover letter is your first impression. And the first impression of your first impression is how you open up your letter! You’ll want to make it as effective as possible by tailoring your salutation to its appropriate audience- without offending anyone or showing bias of any kind.Rule 1: If you’re not writing to a particular committee or individual avoid the  dreaded impersonal â€Å"To Whom It May Concern.† Also, steer clear of  the generic â€Å"Dear Sir or Madam,† which is just hopelessly bland.Use What You KnowIf you know exactly who will be reading your letter, address it personally! Really. It’s okay. â€Å"Dear John Smith† will work. If you happen to know that your reader is a doctor or has a PhD, try â€Å"Dear Dr. Smith† instead. OR if you know the company culture to be on the informal side, and you’re sure it won’t backfire: â€Å"Dear John† might do.If the â€Å"Dear† freaks you out, you can drop it entirely and just use the name, or you could try â€Å"Hello† instead. When in doubt, though, use â€Å"Dear.†Do Your ResearchIf you don’t know the hiring manager or the person most likely to receive your letter, you could guess. Do a bit of Googling and at least find the head of the department you’re applying to. Even if you shoot for higher up than the person who eventually receives your letter, you’ll still get points for initiative.If You Can’t Find a Name, Try a TitleThe point is to be as specific as possible. If names are unavailable, you can always try â€Å"Dear Senior Analyst Search Committee† or â€Å"Research Assistant Hiring Manager† instead. For that matter, if you know you will be addressing a committee, a simple â€Å"Dear Search Committee† or  "Dear Hiring Committee† will do nicely. Read through the job description for hints- often it will include the name of the committee or department explicitly.When in doubt, err on the side of formal. And never gender a general salutation. â€Å"Ladies and gentlemen† could work. But often guessing on the position/manger/committee will net you more favorable results.Remember, this is your first impression in a letter that serves as an overall first impression. Don’t blow it in the very first line.

Sunday, October 20, 2019

How To Develop A Winning Social Media Content Strategy 

How To Develop A Winning Social Media Content Strategy   Social media is like a sport. Its competitive.  It takes consistent effort. At its best, its a team effort. Like with any sport, social media success also requires strategy. You need the right pieces, in the right place, at the right time. In other words, you need a game plan to guide your  success. But, how do you build a  social media content strategy? Do you actually need one? (Sspoiler alert: YES). What should the end product look like? These are all questions youll solve  in this post. First, youll learn  how to build a cross-platform  social media content strategy, then  download your  social media content strategy template. When youre done, youll have a documented strategy to guide your efforts to success. How To Develop A Winning #SocialMedia Content Strategy (Free Template)Download Your Free Social Media Content Strategy Template Apply the advice in this post with this free PowerPoint template. Once you have it downloaded, follow along with the rest of this post to complete each section. Want to read the book on social media strategy? Check out the latest project from that New York Times best-selling author, Jay Baer, calls "the tactical manual for successful social media programs."  Get Your Book Now: How To Create A Social Media Strategy Why Do You Need A Social Media Content Strategy? We'll keep this brief before getting down to business. Here are the primary reasons everything you're about to learn  is worthwhile: A strategy helps save time by knowing what you'll do before you start. It will also help  you understand why your social media marketing is working (or not working). It supports your  overall social media management efforts. Sound good? Let's move on. Step 1: Start With A Social Media Content Audit Are you headed for a championship season? Or, do you feel like you're entering a rebuilding year? Analyzing your current situation will help expose gaps and  highlight strengths. This will give you a clear picture of what to stop, start, and continue. Which Social Media Channels Are You On? This seems like an obvious question. It's still worth asking, though. Your brand may have abandoned social media accounts you've forgotten about. Follow these steps: Inventory all your channels. Note which ones are active and any that are stagnant. Search for any that may have been abandoned. Do you have multiple accounts on any channels? Merge them (or delete duplicates). Are There Channels You Should Add Or Remove? Sometimes less is more. However, you should be careful before removing a social media channel. The same goes for investing in new ones. Thinking about deleting a social account? Ask these questions first: Am I posting consistently on this channel?  If not, it may be time to start. Is weak performance possibly tied to poor execution?  Be honest with yourself. It's easy to blame  poor performance on a channel "just not working for your business." Sometimes that's an accurate assessment. However, you may just need to change your approach. Are my competitors successful on this channel?  If so, they're probably doing something you're not. If no one else is succeeding, it could be your audience simply isn't there. Do I have time to spend on this platform?  If you can't make it a priority, it may be time to cut it loose. Once you've answered these questions, you should have a clear idea of what you need to do. Pro Tip: Avoid the temptation to join every new social network as soon as they arrive. Properly investing in a few channels is better than chasing distractions or spreading yourself too thin. Tips For Selecting Social Media Channels Understanding each channel's strengths can help you understand if they're right for you. Pro Tip: Not every social network may be right for your brand. What Types Of Content Will You Create And Share  On Each Channel? Here's a simple overview of which types of content you can create across the social media spectrum: After reviewing the content types for each network, ask these questions: Which of these types of content am I currently creating? Which types is my strategy missing? Do I need additional resources to do any of these well? (eg: design software, video equipment, etc.) Who Will Be Creating Content For Your Company? You need a good team to win. Build yours by determining the following: Who will write social media content? If I don't have a designer, how will I create graphics? Do we have the capability to shoot video? Step 2: Set Social Media Goals Once you've audited your social media presence, it's time to set goals. We can break these down into two categories: Business Objectives: These are the overarching business goals you hope to advance through social media. For example, "increasing brand awareness" would be a business objective. Social Objectives: These are goals you'll set specifically for social media. For example, "increasing our Twitter follower count" would be a social objective. Using your template, list your top business objectives and social objectives: Then, establish clear and specific goals to reach these objectives: Need insight into how to set goals and measure your progress toward them? We've got you covered in this deep dive into social media analytics. Step 3: Social Media Competitive Analysis Pro athletes spend a lot of time researching their competition. They review game tape. They analyze  their strategy and tactics. Then, they prepare accordingly.  Don't let your competition outplay you. Do your homework. Don't let your competition outplay you. Do your homework.You're probably aware of who your competition is. Well, at least some of your competition. There could be an upstart you've never heard of. Or, an existing business might be expanding onto your turf. In any case, social media can be a great way to find out who these  interlopers are. Recommended Reading: 21 Social Media Engagement Tactics That Will Grow Your Audience Search Each Channel For Keywords Related To Your Niche For example, if you sell "marketing software," a search on Facebook should yield a list of marketing software companies. See if you can find some competition you didn't know about following this exercise: Search a keyword on Facebook related to your industry. Click the Pages tab and see who shows up. Repeat this process on Twitter, LinkedIn, Google+, and any other network where you have an active presence.  This will likely return a mix of companies you know and some that aren't relevant. However, you'll likely turn up a few that are new to you. Search Google Sometimes obvious tactics are easy to overlook. Set Up Google Alerts for Industry Keywords Make a list of keywords related to your brand and industry. Set up a Google Alert for each keyword. This will send you an email when each term is mentioned on the web: This can help you know when new competitors pop up. Analyze Your Competition's  Social Media Presence You can tell a lot about a business by looking at its social profiles. Take note of the following: Friend / Follower Counts Engagement (Comments, Shares, Etc.) Post Frequency Which Social Channels Are They On Where Are They Most / Least Successful Adjust Your Approach Accordingly Follow this three-pronged approach to put this intelligence to use. 1. What can I replicate?  See a competitor succeeding with a tactic or type of content you're not currently using? Swipe it and do it your own way. 2. What can I do better?  Notice someone doing something moderately well (or even poorly)? Think what you would improve. Then, do it. This could include: Of course, this will depend on what gaps and deficiencies you see out there. The idea is to simply be aware of where you can improve. 3. What can I do differently?  Stand out from the crowd. Figure out how you can put a unique spin on what others are doing. This can be as simple as expressing an opinion contrary to what's popular on a given topic. It could also mean putting a fresh spin on an old tactic. Standing out on #socialmedia starts with strong strategic intent.Now, Complete Step 3 In Your Template Once you've scoured the competitive landscape, fill in the next section of your template. Start by listing your top ten competitors on social media: Next, document their social follower counts: Finally, determine what you can do better, and what you can do differently. Base your analysis on what you've observed on your competitor's social accounts: Step 4: Establish Your Target Audience Are you reaching the right people on social media? That's what we'll find out next. Start By Building A Simple Persona Developing a persona can be a complex process.  Let's break it down into a simple process using social media insights and Google Analytics. Check Your Facebook Insights Tab Facebook provides brand pages with tons of useful demographic information. Go to your Facebook Page and click Insights. Then, find the People tab in the left-hand navigation. Here, you'll find valuable information about your audience demographics. Use Google Analytics to Analyze Your Blog or Website's Demographic Data Google Analytics is an excellent resource for learning more about your audience. Start by logging into your account. Then, head down to the Demographics tab: Here, you can find basic information about your audience's age and gender breakdowns. Let's check out the Interests area next. First, click on Interests. Then, head down to Affinity Categories: This will tell you which topical categories your audience is interested in. This is useful information to have when crafting content (both on social media and elsewhere). Next, click on In-Market Segments. This section tells you which other markets and industries your audience researches. Recommended Reading: How To Track Your Marketing Objectives To Focus On Success Now, Complete Step 4 In Your Template Start building your persona by filling in the fields you see below: Here are some tips for filling in each piece: Name. Feel free to get creative. Job Title: This can be a generalization. Age: This doesn't need to be too specific. Include a range based on what you find under your Facebook Insights tab, and in Google Analytics (go to Demographics, then click Age). Income Level: This can be an average based on salary data for your industry, or your audience's industries. Indeed.com's Salary Search is a useful quick-and-dirty solution for this: Location: This could be a specific city, state, or region. Or, you might break it down by rural vs. urban. Do what makes the most sense in your situation. Interests Hobbies: You can find a lot of this information under Affinity Categories in Google Analytics. Next, let's move onto the second slide: If you're struggling to fill in each piece, consider surveying your audience. Set one up using a service like Survey Monkey or Polldaddy. Convince And Convert also put together this excellent guide on how to run an audience survey. Step 5: Establish Your Brand Voice Tone Once you know who you're talking to, it's time to figure out how to speak with them. This means establishing your brand voice and tone for social media. Establishing brand voice is important for maintaining a consistent tone and messaging across social channels. How do you make your voice suit best practices on each network while staying consistent? That's the problem we're about to solve. Is your brand voice pulling your audience in, or pushing them away?Monitor Discussions On Social Media What kind of language do folks in your industry use on social media? Listen to your audience. Try to keep your tone and word choice within a relatable context for them. Choose Three Words Or Phrases To Summarize Your Brand These can be related to: Product benefits Brand personality Your purpose or mission Think About How Your Audience Views Your Brand Why do your customers choose your product? Why do your readers follow your blog? This is important stuff to know when crafting social media content. For example,  people who visit a hardware store are probably working on home projects. It makes sense, then, that they'd expect to see stuff about DIY home repair on that business's social channels. Apply a similar concept to your own efforts. Compare Your Tone To Your Competitors You don't want to sound like your competition. Making your brand voice unique will help you stand out. Review the social accounts of ten competitors Pay attention to their tone and personality Determine how you can A) be yourself and B) be different from the pack 5  Examples of Brands Who Have Nailed Their  Brand Voice 1.  Old Spice Old Spice maintains an irreverent and humorous vibe throughout all their marketing. Whether you're on their Facebook page, or reading the back of a bottle of their body wash, they create a consistent experience. They turn otherwise boring products into something interesting. 2.  Bobcat Company Think no one would be interested in construction and agricultural  equipment on Facebook? Think again. Bobcat Company does an incredible job of engaging their audience across social media. They do this in part by maintaining a consistent brand voice and speaking to the needs and interests of people who use their machines. 3.  Arby's No one digs deeper to speak to one specific audience than Arby's. Lots of people eat fast food, right? Well, when your audience is that broad, it's easy for your messaging to become so diluted that it effectively interests no one. So, Arby's targets their social media content at gamers, using the exact language  Ã‚  and references their hardcore audience would appreciate. This example references an obscure video game called Flinthook, creating a joyously unexpected experience for fans. Were officially hooked. #flinthook pic.twitter.com/btlYgxEv8z Arbys (@Arbys) April 18, 2017 4. Gary Vaynerchuk Few motivational speakers in the marketing world are as, well, genuinely motivating as Gary Vaynerchuk. That's party because he says what he thinks with uncompromising honesty. That carries through with all of his social media content, too. He's serious, unfiltered, and consistent in his commitment to real authenticity everywhere he publishes. #work A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 20, 2017 at 6:54am PDT Now, Complete Step 5 In Your Template This slide is simple enough. Here's what you've got to complete: Brand Voice Description: Consider this a short personality profile. Social Media Tag Line: These three adjectives should describe your social media brand. Social Media Mission Statement: Fill in the blanks to summarize who you're creating social media content for, and why. Social Media Content Strategy: What Will You Create, and Why? We're finally ready to establish the real meat of your social media content strategy. This means answering three main questions: What will you create? How will you create it? Why will you create it? Develop Social Media Brand Standards Consistency counts on social media.  One way to enforce consistency is to create brand standards. These don't have to be complex. Start by defining the following: Acceptable spelling variations for your brand name and product names Acceptable usages for your logo Acceptable color schemes for graphics Brand standards can be much more complex than these items. They also can extend far beyond what you share on social media. If you want to take this to the next level, many brands and organizations make their brand standards public. Here are some  examples: University of Connecticut Moz NASA Nike What Purpose Will Your Content Serve? How will your audience benefit from each piece of content you share on social media? That's what our next step is all about. Check off the following as appropriate using your template: How To Write And Design For Social Media There is an art and craft to writing and designing for social media. It's not just a matter of throwing up any old image with some ill-thought copy. It takes careful thought and planning to get this right. However, keep in mind that these suggested best practices are just suggestions. Start with these guidelines, then adjust based on what you find works best for you. Don't overlook social media copywriting and design. Recommended Reading: How to Write For Social Media to Create the Best Posts How to Work With Designers (With Authentic Advice From 's Designer) How to Design the Best Blog Graphics With Free Tools and Design Theory How Long Should Social Media Copy Be On Each Channel? Recommended Reading: How to Make Writing for Social Media Work for Your Business What Sizes Should Social Media Images Be? ; Which Types Of Images to Create Infographics.  The key here is to create infographics that are specifically optimized for social media. That means they need to be the correct size to be easily readable on each platform. Image Quotes.  People love looking for inspiration on social media. It's no wonder we see so many motivational quote images across the social media spectrum. If you want to stand out, consider creating images with original quotes, along with a link to a relevant blog post. Photos.  Everyone in your office has a smartphone capable of taking decent photos. If you're fortunate, you might have access to a DSLR too. Keep the following photo ops in mind: At events Around your office Customers using your products or services Don't forget that Facebook allows multiple images to be posted into galleries. This can be an awesome way to tell a more complete story than using single images alone. Pro Tip: Consider running a contest that requires participants to submit photos. This can be a great way to obtain a high number of user-generated images you can use on social media. Build a List of Content Curation Sources No one wants to listen to someone who only talks about themselves. So, we recommend incorporating content curation into your social media strategy. Use the Content Curation Source List to compile a repository of trusted sources to share content from: Recommended Reading: How to Curate Content to Benefit You and Your Audience Social Media Video Best Practices (By Channel) Video is increasing in importance across social media. Follow these tips and guidelines to make the most of your video content. What Kinds Of Videos Should I Create? This depends on what's appropriate for your company or blog. Here are some ideas to get started: How-to videos Behind-the-scenes company videos Product videos Event coverage Recruiting videos to attract employees Videos that answer common customer service complaints Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Social Media Content Calendar Management Before you start creating content, you'll need something to keep it all organized. That's where your social media calendar comes into play. Build A Social Media Calendar (If You Haven't Already) Your social media calendar is a key piece in your overall content strategy. You have two options: Use a calendar spreadsheet. Use an app. While spreadsheets are free, apps add useful collaboration and automation features. What's most important is that you  keep your content calendar organized to assure your strategy's success. Read our post on building an effective social media editorial calendar to get started with this task. Your social strategy isn't complete without an editorial calendarNext, complete the following slide in your template: 5 Content Calendar Strategy Tips 1.  Vary the types of content you share throughout each week. This means switching up videos, GIFs, infographics, images, surveys, links to blog and website content, plain text posts, and whatever else you have in your content arsenal. 2.  Determine who will own your calendar. Collaboration is key for calendar success. However, it's helpful to have one person who has ultimate editorial control over when posts are scheduled. 3.  Color coding is your friend. Select specific colors to represent certain channels or content types. 4.  Plan social media content at least two weeks in advance. This will make sure your content flow doesn't stagnate. You can also assume you'll have more content to share that will come up in between scheduled posts. 5.  Test. A social media calendar makes it easy to see what content you shared and when. Pay attention to what content does well. Then, share more similar content.  This is how you double down on success. Set Your Posting Schedule How many times should you post a day? Which times and days of the week are best? These are common questions without definitive answers. However, we've crunched the data from tons of studies, and here's what it shows: ; Complete your preliminary posting schedule using the following slide in your template: Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% How To Measure The Success Of Your Social Media Content Strategy This is the part where you impress your CEO. Business owners and executives often don't care about "likes" or "engagement rates." They care about their bottom line. That means conversions and revenue. Show your value by showing how you're making them money. Which Metrics To Pay Attention To Which metrics you use should be determined by your business objectives.  Here are some simple metrics to consider for each network: 3 Ways To Track Social Media Marketing Performance Once your strategy has been up and running for a while, you'll want to measure your performance. Here's how using Google Analytics, Cyfe, and each network's built-in analytics capabilities. 1. Use Google Analytics Google Analytics is an invaluable (and free) tool for measuring social media success. Log into your account. Click Acquisition. Then, click Social. You'll see several useful tabs here. Network Referrals: This tells you which networks are sending traffic to your site. Landing Pages: The specific pages social media is directing traffic toward. Conversions: Which social media networks are driving the most conversions. These are the three easiest places to start analyzing your social media marketing in Google Analytics. We also recommend referring to Google's official Social Analytics documentation to learn how to get started. Afton Negrea also put together an excellent video on measuring social media performance in Google Analytics: Need further assistance? We cover Google Analytics in more depth here. Curious how to use Google Analytics to measure social media marketing? Wonder no more.2. Consider Using Cyfe Another third party option to consider, however, is Cyfe. It's a freemium tool that allows you to build custom dashboards to track the metrics most important to you: Start by creating a new dashboard. Then, select Add Widget. Then, click on Social Media and add each of your social media channels. Continue building out your dashboard. The end result will look something like this. Source: Cyfe.com 3. Use Each Platform's Built-In Analytics Some social media networks provide useful analytics tools for marketers. While we don't have the time or space to cover each in-depth, we recommend familiarizing yourself with each network's official support documentation: Facebook Insights LinkedIn Analytics for Company Pages Google+ Insights Twitter Audience Insights Instagram Business Tools for Brands Pinterest Analytics Power your social media strategy with built-in social analytics.You Need More Than Just A Social Media Content Strategy So far, we've laid out a solid game plan for your social media content. Next comes the hard part: putting your strategy to use. 1. Download your Social Media Content Strategy Template available in this post. 2. Read these posts to nail the tactical execution of your social media strategy: Helpful Posts To Execute Your Social Strategy: The 6 Types Of Social Media Content That Will Give You The Greatest Value How To Make The Best Social Media Images The Easy Way How To Increase Visibility With Social Media Optimization 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint 21 Social Media Engagement Tactics That Will Grow Your Audience This will be easier said than done. However, you're in this game for the long haul, right? If you're in it to win it, you'll succeed.

Saturday, October 19, 2019

The Claim for Negligence - Law Cases Essay Example | Topics and Well Written Essays - 1750 words - 1

The Claim for Negligence - Law Cases - Essay Example Sue is shown the report by her building society. On the basis of this favorable report, she buys the house. She later discovers the dry rot and has to spend a good deal of money to have it rectified. c) Marianne has bought from Ann the house which is ten years old. When the house was built by Brick Ltd., the plans were approved by Greatshire local authority on the basis of a report of independent consulting engineers. The consultants had failed to report on a problem with the foundations. Cracks have now appeared on the kitchen wall which collapses and falls on Tom’s car which is standing beside it. Marianne is so worried by the state of the house that she sells it at  £20,000 less than its market price. She wishes to sue Brick Ltd. I am British Law student so can you please use British English and British resources. That is a coursework in Tort law it is very, very important to use relevant cases and statues. At the moment we are using a book "Streets on Torts" 12th edition by John Murphy it is also important to use this book in the coursework. As a law student, we have to argue everything all the time from both sides, it is not enough just to describe sth, there have to be arguments. The starting point in a claim for negligence is to show that there has been a breach of a duty of care. In this particular situation, there are several issues to be discussed in respect of liability. It is important to note in all of the above claims that no one has been physically injured in any of the occurrences and therefore all claims will be for pure economic loss1. In establishing who can be claimed against it is necessary to discuss the principles of negligence. Firstly it has to be shown that a duty of care was owed, that the duty of care was breached and that as a direct result of that breach harm was caused to the complainant.

Friday, October 18, 2019

IF CURRENCY HEDGING IS SO BENEFICIAL, DO COMPANIES USE ALL HEDGING Essay

IF CURRENCY HEDGING IS SO BENEFICIAL, DO COMPANIES USE ALL HEDGING TECHNIQUES AVAILABLE - Essay Example cts of risks and portent losses in foreign exchange transactions, why has the ambit and scope of hedging not also been extended to other forms of speculative business, or even if it has, why is this that it has met only with a limited degree of success and accomplishment? The hedging strategy enables the investors/company to gain a clear understanding about the happening of the various events that may lead to loss of money for the investors. Foreign currency markets are considered to be very deep, relatively inexpensive and highly liquid where the fund managers are trying to manage their currency options in the foreign investment market. Currency hedging is the most frequently used approach used to manage the degree of risk that is involved in the foreign investment strategies. Research Hypothesis : Why degree of success of currency hedging cannot be derived from other types of non-currency losses or risks, given that in both cases, there is a great deal of monetary value involved in both speculative and currency transactions. That being said, it is necessary to first find out what are the relative advantages of using currency hedging during foreign exchange transactions. Currency hedging can be defined as â€Å"a particular  hedging  strategy  used to reduce  risks  in the foreign exchange market.†Ã‚   We shall consider for a brief moment that there is an importing company in Australia for wheat products, and similarly, there are exporters in London who are shipping the products to Australia. The Australian importing company is worried that if the value of GBP comes down, they would have to pay more for the purchase during future settlement. The current exchange rate is  £1 = AUS $ 1.7796. (Market rates, 2009). If the value of the GBP falls below 1.7796, he would have to pay more AUS $, and then incur losses. The currency exchange fluctuations may be minimal in the event of small transactions, but in the event the import business is for a few billion dollars,

THE BP OIL SPILL IN MEXICAN GULF 2010 Essay Example | Topics and Well Written Essays - 1250 words

THE BP OIL SPILL IN MEXICAN GULF 2010 - Essay Example A crisis refers to an undesirable and unfortunate position that a business finds itself in, and which poses a great threat to the organization (Benoit, 1995). The value of communication in any company is very important, and this importance cannot be understated. The major concept of this work is crisis management, and will employ a special focus on the BP oil company, and the oil spillage crisis of 2010. It shall take keen interest on how well, or otherwise, the crisis was handled by the company. Two theories are important in this work. First is the structural function systems theory which provides an in depth insight in crisis management. It implies that those companies that have a very effective information and communication model are more likely to succeed in crisis management (Lightstone and Driscoll, 2008). The second theory, the diffusion innovation theory, which is a widely applied theory, helps to structure the framework of this work, theoretically. It shows how businesses co mmunicate and disseminate information through specified networks, or after a period of time which results to consistency (Hooghiemstra, 2000). Accounting theories lay great value in communication, and sets up assumptions, methodology and frameworks, to ensure timely, reliable, efficient and consistent information (Islam and Deegan, 2010). The crisis that BP found itself in was a great test to the company’s reputation, which has taken many years to build. The case The case study chosen, in this context is about BP oil spill in the Mexican Gulf in 2010. BP Ltd has operation sin over eighty companies. Statistics reveal that in 2012, it was the fifth largest company in terms of market share, and has over 87, 000 employees globally (BP, 2010). According to this report, on the morning of 20th April 2010, there was a huge explosion at the Macondo Prospect. A drilling rig had exploded, which resulted to the death of eleven people and seventeen others being injured. This was the worst marine accident in the oil industry, which put the reputation of the company at stake. The BP Company addressed the issue through several press releases, interviews, updates via new media including Facebook and Twitter and also through their annual financial report. The use of these means can be attributed to several accounting theories including the stakeholders and legitimacy theory, the systems oriented theory and the positive accounting theory, which will be discussed in the methodology section. Data After the accident, the company CEO, Tony Hayward, was interviewed by several media houses. In the interview, he consoled the family of the bereaved and the injured. The company also issued press releases regarding the accident. The press releases thereafter were released after a period of time, and each of it gave updates about the accident. For instance, between the day of the accident and the beginning of the year 2011, the company had released about thirty or more press release s on the same issue (Landau, 2001). New media has also boosted communication. The company therefore took its chances and continued to communicate via Facebook and twitter, updating all recent developments and photos of the progressing work. The other disclosure vehicle chosen was the annual report of 2010. In this, the chairman, Carl Henric Sanberg addressed the issue. In the same report, there is a summary of the accident, and a detailed explanation of what has been done, and what continues to be done (BP, 2010). The vehicles chosen for corporate analysis in this particular crisis were effective, though not fully. Methodology The

The impact of online selling on small businesses Essay

The impact of online selling on small businesses - Essay Example This essay outlines the benefits and the costs from online retailing for small businesses that use online retailing and for those that do not use online retailing. It also outlines how online retailing would affect the financial management of an existing small business that chooses to move into online retailing. The benefits and costs from online retailing for small businesses that use online retailing Online retailing presents various benefits to small businesses that use it to offer their products and services. In online retailing, the cost of business operations is lower as compared to operating through physical stores. Dale (2010) explains that in online retailing, all only one retail facility is required for sales, shipment and customer services. This reduces the cost of running many retail stores. This mode of business operation involves inbound shipping of products to one location and this makes the cost of shipping lower compared to making shipments to many retail locations. In online retailing, it is easy to control the costs of staff. An example of this is that phone and e-mail support specialists handle all requests from customers. This eliminates the need for sales persons to be stationed at individual retail locations of a business. Online retailing leads to a reduction of time costs because all decision-making personnel are located in one place leading to a quick dissemination of new directives. Lesonsky (2009) states that online retailing leads to improved sales. This is because all the products of a company are housed in one place hence customers benefit from enhanced employee knowledge and stock selection. Improved sales also result from owning an open store that operates all days and all hours of the week. Unlike physical stores who need to attract customers through appealing merchandise displays and securing a prime location, online retailers just require the website. Nissanoff (2006) explains that this is their only interaction point with th eir customers and this helps to eliminate high rent rates charged at prime locations. Owning a physical retail entity is expensive compared to owning an online storefront that is backed by a warehouse that is well-organised for inventory purposes. This is also to say that online retailing presents lower capital requirements for start-ups. It is the desire of every business to gain a competitive advantage over its competitors and online retailing offers this chance. According to Kumar et al (2004), online retailing allows small businesses to capitalize on the differences between them and brick-and-mortar stores by developing efficient business operations that support online storefronts that are user-friendly. This creates a unique opportunity for success to e-retailers. Online retailing also makes it easy to achieve repeated business with customers because online business requires customers to fill in their names, contacts and address in order to purchase products. This creates chanc es for customer follow-ups and timely notification on new products, discounts, offers and promotions. In addition to the above, online retailing creates a chance for expanding the operations of small businesses into the global market. Despite the above benefits, there are some costs from online retailing for small businesses that use it. Unlike retailers with physical stores,

Thursday, October 17, 2019

Virtual Private Network Research Paper Example | Topics and Well Written Essays - 750 words

Virtual Private Network - Research Paper Example In the 1990s the most used technologies were frame relay, dial up modems and packet switching. These technologies were very essential for connectivity at the time. The need to have secured connections remotely, like connecting to an organization’s private network grew with time. The idea of having a private leased line could not work therefore bringing the need of having such a connection through the public infrastructure. Early VPNs were complex and expensive and did not make business sense. The advent of newer technologies, as will be looked at in the next section led to simpler virtualization and more expansive uses of VPNs. Technologies The VPN technologies can be widely divided into the secure VPNs, the trusted VPNS and the hybrid VPNs. There are different VPN technologies that are offered by service providers today. These are either layer 2 or layer 3 technologies. Example of the layer 2 trusted VPN technologies are the ATM circuits, the layer 2 frame-overs and the frame relay circuits. An Example of the trusted layer 3 VPN technology is the MPL that is constrained through the BGP. Some service providers offer a wide range of hybrid technologies that have several applications in the current world. It is, however, worth noting that the available VPN hybrid technologies only tend to be secure in the parts that are based on the VPNS alone. Examples of a hybrid VPNs are the technologies run over other VPN technologies that are secured or trusted. In such cases, the hybrid VPN acquires the features of the secured VPN.