The Corporate Culture Of Apple Inc Business Essay

The Corporate Culture Of Apple Inc Business Essay Apple incorporation is todays one of the biggest if not the biggest organisation culture change trend master, in the past few years apple as being in the light of it totally perceive genius ways of getting thing done with a different, however Apples corporate culture is constantly changing as a result of changes to its leadership/CEO from time to time. To gain an in-depth understanding of this we must dwell into apple historical background, it pros and cons, and the possibility of future management. Therefore the empirical question would be what is the culture of Apple? What is culture? Culture has been describe by many authors, school of thoughts, theories to mention a few in relation to its conceptual usage,it has been described for example as the dominant values espoused by an organisation, the commonly held and relatively stable set of beliefs, attitudes, values and norms that exit throughout an organisation the basic assumption and beliefs that are share by member of an organisation. In recent time culture has been refer to as the way things are done around here. Lynch (2006, p.37) culture refers to the shared understandings and meanings of that members have concerning an organisation. Rather as individuals have distinctive personalities organisation have their own particular culture. Some will be friendly, relaxed and informal while others will be highly formal aloof and hostile. Also Drenna(1992).in senior.B (1997).p101)says culture is what typical of the organisation, the habits the prevailing attitudes, the grown up pattern of accepted and expected behaviou r . The main feature of culture is that even though there are many organisational differences there seem to be share understandings within them. Culture tends to build gradually in rational thinking of groups with the system which later forms a sub/dominant culture. Using Handy (1993) cultural model, handy opine that A culture cannot be precisely define, for it is something that is perceived, something felt handy (p. 191).however he pointed out the four type of culture in organisation which are explain in fig1.1. Type Metaphor Characteristics Power Culture A web Control from centre; political and entrepreneurial ,personal power serves the figure-head and the leader Role Culture The Greek Temple Classical structure; bureaucratic; role identity position power predominate, serves the structure Task culture A net Valued individual expertise and contribution focus on completing the job, both personal and position powers are important; high level of collaboration base on group unity. Person culture A cluster or galaxy Combine of a lose collection of individuals-pursuing own goal but share common facility, power not necessary a focus because members are experts in their own field. This culture serves the individual. Fig1.1 The four culture type highlights how power and control are utilized by organisation and of whose interest are they serving? certainly theres an element of power culture at Apple inc, as noted in the case study, Steve Jobs entrepreneurship style had giving way for personal ideology and more-or-less gain control over the system, he is characterise as Apple itself, the span of control and politic is also associated with Steve upon returning back in late 1990s, when he changed the culture back to the way its use to be when he was at the apex Apple. Also the Role culture could be link with eras of sculley, and other leaders who try to formalize the structure by imposing their own rule, neglecting the important of project groups, which is central to the Task culture even though individual expertise at Apple is crucial to its innovation the only existing collaboration is based on secrecy. A typical reflection of Apple is the individual culture we may say is the Person culture as different g eeks work tiredly to bring about a unique invention based on their expertise. According to, Van backer(case study p.10), ( Backer)an analyst at Gartner inc, noted when Apple goes out to hire somebody, the no 1 criteria isnt how much experience you have or who you know .its whether they think you will fit into the culture. Nevertheless the culture seems unique but can it function without structure, the leadership, performance and strategy? Ideally, we can communicate this by a thorough analysis of the model below; take note that the model is a non linear model as all the elements are inter-related and interdependent. Fig1.2 a culture relation model Structure Noticeable in the case study is the commentators reference to Apple as a Unique culture, analysts argued that Steve jobs the CEO of Apple is the best marketer in the world, but his leadership style suggest a different view. For instance secrecy is the pinnacle of Apples strategic marketing culture. Apple was known to appreciate and value its employee, it worth noting that whereas motivational theories such as B.F Skinner (1974), Mintberg (1979), have highlighted the importance of reward and value as the ideological stimuli that motivate individual to work, in contrast, at Apple any universal concept of motivation might not work, because of how apple justifies its reward system with a do or die culture. More so the structure at Apple Inc is becoming complex as it evolves into a different pattern over the years. FIG2 Hierarchy and Flat structure The above is an illustration of a standardize structure of organisation formulated by many scholars over the year to explain organizational functionality; the flat is more prominent to entrepreneurship, with suitable element of informal, charismatic ,and informal leadership quality but grapevine in nature while the other is ideal for a larger organisation. However, of all the supportive research is the work of Canadian academic, Henry Mintzberg. According to Mintzberg (1979) an organisational structure is the sum total of the way in which it divides its labour into distinct tasks and then achieve coordination between them. also structure is define as the established pattern of relationship between the components parts of an organisation, out lining both communication control and authority patterns .supportive to this also is Wilson and Rosenfeld(1990) explained that structure distinguishes the parts of an organisation and delineates the relationship between them. This is supported by Apples trend in organisation structure which is more complex than initially perceived, for instance Apple is seen as the pioneer of work hard play hard ethic. Equally important is the frequent changes in culture as different leaders tried to adopt a different approach to reorganise the structure, it is interesting that analyst said Apple adopted a style that was not too far too formal or hierarchical and that the approach was more result-driven. In ugly circumstances as a reference to the case study, any poor performance at Apple will not be consistent with its culture; it is important to say that any change in culture will resort in change in structure, however if the structure cannot survive without the culture then where do we inject the leadership style to bring about ultimate performance? Apple structure is neither hierarchy nor flat we could say its more of a hybrid or matrix unlike hierarchy which is prone to bureaucracy=read further according to Webber (1947),in his analysis of organisation he had identified the principle of bureaucracy as a continuous organisation that is bound by rules. Webber outline the importance of ideal bureaucracy to an organisation as positive and rational unlike the other which he described as domination as charismatic authority and traditional authority .mention adocrasy=read further Fig 2.1 A representation of Apples organisation formation structure. AGENT OF TRANSFORMATION Leadership as a concept has been an interesting centre piece to different fields of thought, to the ordinary man; a leader is just a symbolic head, but as a supportive element by theorists and analysts a definite category of classification; it is said the most important type of leaderships are of the following: the charismatic, the traditional, the situational, the appointed, the functional and the principle centred leader for the purpose of this essay we will look at leadership from management perspective, according Cole(2004), leadership is define as the following: leadership at work is a dynamic process whereby one individual in a group is not only responsible for the group results but actively seeks the collaboration and commitment of all the group members in a achieving group goals in a particular context and against the background of a particular national culture INNOVATORS The leadership style of Apple is highly represented by their iconic CEO Steve job that is highly regarded for his innovative, creative and marketing strategies. Using classification of leadership his style could be linked as the transformational leader which is characterised by the transformation of organisation, creativity and innovation with the purpose to engender commitment. However the simplicity of his approach could resort in the downfall of his perceived personality and organisational performance, for instance if this was ideal for the organisational culture then the question would be the sited instances of global workforce revolting against the culture of secretary used by Apple as an accepted way to move the company forward. If apple is to maintain its status quo as the number one most valued company in the world then it needs to engage itself in some form of leadership re orientation as over the past decade different management/leaders have tied to change the culture of ap ple and its structure only to head back to the starting point which is where they are today, Steve job certainly must be doing some right, concrete evidence suggest that Steve job must have outperformed his expectation to the board of management as emphasized in the case study. CONSTRAINTS the ripple effect of change of leaders/managers at Apple inc emphasis the need for change in culture, however this changes also brought about change in structure as each leader tries to implement his/her own ideology, arguable is the internal problem that apple faces from its reorganisation, for instance the appointment of Sculley who was credit for making Apple one of the biggest and fastest-growing corporation in the US.(case study p.5 ).A series of failure in the early 90s again brought another power shift when the board decided it time for leadership change and Micheal spindler was appointed in 1993 to replace Sculley, Spinder also fail to perform as expected ,Amelio could have being the one man that brought the last drastic change into apple because of his focus on Apple product line and workforce reduction but fail follow Apples corporate culture, once more Steve was back in business to turn things Around. A key point to his transformational leadership style, nevertheless it wo uld appear that the board were more interested in performance rather than leadership quality or style; however performance cannot be divorced from leadership. THE ACHIEVER Performance, theres no generalised definition of performance; it has being said that performance cannot be easily defined as you cannot measure or manage it. However few management researchers have noted the core different of performance from other fields in comparison to management sectors. Performance is more adapted to performance management day in day out, therefore performance could be agreed to be of relevance to situational changes. Armstrong and Baron (1998) define performance management as a strategic and integrated approach to delivering sustained success to organization by improving the performance of the people who work in them by developing the capability of team and individual who work in them.. Therefore, it provides avenue for knowledge on organizational objectives and goals and a spectrum to manage and train individual in order to achieve to such objectives Armstrong stress that performance is strategic because it is concern with broader issues facing organizational effectiveness. As evidence in the case study the market value of Apple against the backdrop of its financial performance over the years in Exhibit VIII, it is clear that in the past decade there being a major profit share in the company, more so recently Apple posted all time record revenue with increase earnings of 78 percent, as of July 2010. Apple posted record revenue of $15.7 billion and also quarterly profit of $3.25 billion,. Surely the share holders would be very pleased with the result. These results compare to workforce engagement and the strategy used to achieve result cannot be overlooked, Apple was known to appreciate its employees. It was consider a great place to work for people who are personate about what they did. (Case study p.3) also experts felt one of the key success to Apples performance is its ability to attract and retain key personnel in technical, marketing and staff positions Nevertheless financial performance in one comfort zone for the company identity externally but d oes this speak the same for the internal general audit of employee of Apple who work tirelessly for over 60hours to get this results out. Then how engaged are the staff of Apple incorporation. The unique culture of Apple which is base on the leadership style of one man approach: Steve jobs, can it survive after the exit of jobs. its plausible to say yes as jobs himself claim he had trained others to manage whenever he is no longer available, however the determination of each individual could result in systemic failure of the culture as every leader approach with a different goal setting. If the goal serve as the basis for motivation, and the goals are set by managers, industrial standard or base on negotiation, how then do you motivate individual, researchers noted that one can be motivated by target set against the others while you could be de-motivated by over pressured standard. levison(1972)highlights this in Asinine attitude towards motivation, in relation to reward or punishment to motivate workers, more so borrowing the work of Hygiene theory of motivation by Herzberg (1968),which he claim that the most important motivator or satisfier are Achievement Recognition Work itself Responsibility Advancement. While the following called hygiene factors or dissatisfies Company policy and administration. Supervision-the technical aspects. Salary. Interpersonal relations-supervision Working conditions. Herzberg pointed out that these factors were intrinsically related to the content of work, i.e. with intrinsic challenge, interest and the individual responses generated by them. If applied to Apple, how do we justify the working condition of staff who work for long hours to get the job done, or does the secrecy atmosphere bring about individual motivation or fear of punishment has whoever fail to comply to the culture is noticeably punished, the reward scheme in apple for those that come up with innovative technology like iphone, mac ipad could result in esteem of individual while the punishment approach on the other hand is detrimental to the public image of Apple as any failure leads to sacking individual or leakage of secret will automatically result in dismissal. Therefore we could say any universal concept of motivation might not work in Apple cooperate culture base on perceived punishment and reward of staff performance, thus Apple cooperate culture is zero experience and no stability of staff until now though it has worked for the company. Even though the strategy may be consider risky. Apple target young staff recruits with less commitment and more glory seeking rather than experience. However is worth saying the older generation are not mush expandable. This could be explain using Maslow (1956) Hierarchy of needs, which he associated the important of needs to motivate individual, starting from basic needs called physiological needs, follow by safety needs, then love needs, esteem needs, and self actualisation. He emphasis that as one needs is fulfil we move up to another. Goal setting (locke,shaw sari latham 1981)A change in goal will foreseen a better Apple as a company, for example Apple has always focus on improving on a previous product i.e. Iphone1,2,3..4.e.tc while not come up with something entirely different and innovative. Even though Apple came up with a micro palm device name ipad,it still relied entire on the old operating system which is gradually facing out as competition grows in the technology industry. Again the past ten years down the line Steve Jobs was back the in same job at the apex of the company after many failures of different managers at various stages of cultural development within Apple inc. even though Jobs is making money for apple for now the question is will same strategy that fails at the initial past decade in culture, work for the future? A do or die culture was Apples it it ideal for apple? For instance sculleyl tried for Apple for about five years, thus due to cultural strategy of sculley, the board got rid of him. At this juncture the answer would be it all depends on many factors conserving strategy culture and variable element to forecast the future.

Carpet-Weavers Morocco †Journal Assignment Essay

I’m sure that all of you have at least heard of, if not seen the famous carpets of Morocco. You must have also heard things like, â€Å"What fine craftsmanship!†, â€Å"What fabulous designs and prints!†, â€Å"What a work of art!† or â€Å"What fine skill!†, from people who purchase these carpets for huge sums of money for the various purposes such as praying, decoration etc. But have you ever taken a moment to think, of the origin of these carpets, of the person who sits up day and night weaving these carpets which are sold for thousands, but what does he get out of this and so on, well if not, then I’m sure that after reading this, all these questions will be answered. In case you didn’t know, Morocco is a relatively poor country and most of the carpets woven there, are all hand-made and are woven by children, children like me who are forced to weave due to unfortunate circumstances. Like me there are hundreds of others who have to live the same unfortunate lives for the same reasons. Let me give you a brief outline of what it is like to be a carpet weaver. Firstly, you have to wake up at five in the morning and get dressed. Everybody is allowed is five minutes in the showers, which is just about enough because the water is ice cold and it takes you just that long to g et used to the temperature of the water. After that, we have a so-called ‘breakfast’, if that’s what you would call it, which is absolutely tasteless and seems stale. After that, we immediately get to work and start weaving. Thread by thread and knot by knot, we have to be really careful and focused, and should there be any mistake, we can hope not to see the sun for a couple of days, at minimum that is! We have to work constantly until ten at night, when we quickly eat dinner, which is just as bad as breakfast, if not worse and then go to sleep, hoping that tomorrow will be a better day and we will be freed from this life of misery, but then, every morning, it starts all over again, the same torture, the same shouting voices of the slave drivers and the same miserable life. You might wonder, what may lead one to have to live such a life at such a small age, the answer lies deep within our backgrounds and circumstances. I’ve been weaving ever since I was seven years old, till today, when I’m thirteen. Before this, I used to live with my family, we weren’t so rich but we were surviving. There were six of us, me, my two brothers, my sister and my parents. All of us used to go to a small school in the nearby village. My mother was a vegetable seller and my father was a drunkard who had a small job at a toothpaste factory. Then one day, due to excessive intake of alcohol, he passed away. His death really didn’t make much of a difference, as he was no good anyway, but still, we were slightly affected financially. Then one day, a rich merchant came to our village, and started offering all the children jobs and promised that he would pay us huge sums of money, if we worked at his factory. Without thinking twice, I took the job and I was taken away to a far away place to work at his factories. Had I known what lay ahead, I would have never gone with him, but at the time, we needed money and I felt that this was the best opportunity. We were immediately taken away to a deserted and remote area where there was no way of contacting anyone. We were told to do as he said, and our families would be kept happy. I never the money that had been promised, instead, all I got was a gloomy place to work, eat and sleep, the merchant kept on telling me that he was sending my family the promised money, but after knowing the reality of this place, I doubt my family ever saw a fraction of what was promised, and I also doubt that they are alive right now. As you clearly saw, I was tricked into working here and once I was in, there was no way out; I had no choice but to work at the factory, because the merchant said that there was no place to go from here and if anyone tried, they would be killed. The first of my days here were very hard, when I first started learning how to weave, I made many mistakes, but quickly learnt and became perfect. Everyday here is like hell, maybe worse. How I long to outside and play like a normal child. I want to go to school and learn and become someone and do good for humanity, but instead, my life is wasted here, weaving carpets forever. I feel pity for the younger children who have just arrived. They all seem really scared as they are very young and have no idea of what’s going on and what their lives are about to become. We have to toil hard and work till late at night and finish at least three carpets in five days, or else we don’t get dinner. You have to really focus all your attention into the weaving and sometimes we get so lost into the weaving, that we lose track of time; it’s as if, we’re in another world, much different from this one and that helps to focus more and eases the pain a bit. When weaving, you have to be very careful, for just the slightest mistake could ruin the entire carpet. I feel I have become like a pale shadow of my former self, before, I was carefree and happy with my family, but now, I feel scared and I am uncertain about my future; I don’t know what will happen to me after the merchant finds no use of me, or will I spend my entire life here just sitting and weaving? There are hundreds of unanswered questions and queries in my mind and I’m sure that most of us feel the same way as me – scared and uncertain. Everyday is a struggle and every minute is torture. We aren’t allowed to talk or stop working and if we do, the slave drivers shout at us and sometimes even whip us and there’s nothing we can do, for we have no choice as nobody knows of the merchant’s tyranny and more importantly, nobody cares. At night, when I lie down on the hard and cold floor and try to sleep, I pray and hope that tomorrow will be something else, something better, but it never happens, everyday is the same, hell. I sometimes wonder, the cruel merchant exploits lots of children every week and brings them here and makes them weave carpets. He then sells them for thousands, while all we get are a few scraps in the name of food. He commits such horrible sins and yet enjoys his riches and lives lavishly, while we have toil and struggle; I ask myself, â€Å"What have we done to have to suffer such a life of suffering and misery? Why won’t God answer our prayers? Where is he? Why does the merchant enjoy his life to the fullest extent? Is this the justice of God? Has evil truly oppressed good? Why?, Why?†¦Ã¢â‚¬ . But, I soon realize that there is no point in asking these meaningless questions, because the merchant will still get richer, while we suffer. I feel that the government should do something about this and so should the people who buy these carpets for thousands, they should think of us and how we are suffering. The merchant is exploiting us and using us as an unpaid workforce; he is abusing our rights and we are suffering. He has to be stopped from his exploitation at any cost because this way millions of children are separated from their families and are sent to far away lands to live a life worse than hell. The so-called â€Å"Human Rights Organization†, should do something to free us from this prison. But then again, I doubt that anything will happen. Some people might set out to do some investigations, but they will probably give up or be bribed by the extremely rich merchant, a case will be filed and will keep on circling the government departments and will soon be forgotten underneath a huge pile of papers, while we will continue to live in this hell†¦

Modernization Theory

MODERNIZATION THEORY Introduction: Modernization is an inherently optimistic concept for it assumes that all countries eventually experience economic growth. This optimistic must be understood in the historical context of post war prosperity and growth in the north and independence of many southern colonies along with the growth of national markets and trades. The theory of modernization turns out into the high mass consumption and urbanization. The theory of economic growth is an alternative to Marxist theory. Meaning and history of modernization theory: Modernization theory is a collection of perspective which, while at their most intellectually influential in the 1950s and 1960s. Along with the growth of national markets, made nineteenth century capitalists much more effective and ambitious than any of other forebears; hence the so-called ‘industrial revolution’. Definition of modernization: 1. Modernization theory is the theory used to summarize modern transformations of social life. 2. Historically modernization is the process of change towards those types of social, economic, and political systems that have developed in the Western Europe. Eisenstadt-1966) Theoretical origins of modernization: The theory of modernization has its roots in the ideas of some scholars they produced different theories about the origins, characters, and future path of modern industrial society. Which we can now examine closely: Emile Durkheim: Durkheim proposes that there are two types of society ‘traditional’ and ‘mode rn’ society, which have different forms of social cohesion between their members. The people of the traditional society perform the limited tasks of a simple agrarian community based on group of families and clan in village settlements. Each group though a similar to all others thinks, believes and life styles are relatively self-contained. Its members perform all the required rules of farming, childrearing, social control defiance and so on. Each group is then a sort of segment, a discreet unit in a large society; hence durkheim also called this a ‘segmental’ society. The traditional society is contrasted with the modern society- in whichever increasing numbers and density of the 0f the population. This leads to a more people competing for relatively scarce resources. When competition becomes the fiercest, a social resolution to these problems had to emerge and this creates a gradual increase in social division of labor. Social differentiation occurs as a specialized institution are formed by people to deal with particular need of society such as religious, economic, political, educational and so on. The modern society is more cultured and less rigid and allows more scope for individual frustrations and happiness. Durkheim called this society â€Å"organic society’. Max weber: max weber sought to explain the emergence of industrialization, though he focused his attention on answering why capitalist manufacturing became dominate only in the economy of western. The basic explanation for this occurrence was the existence of cultural processes namely rationalization. Weber suggested this was not an easy or natural form of behavior; one of the important factors that promoted this work ‘ethic’ was according to weber not economic but religious. His beliefs that as western society has developed, more and more of its members act in ways that are guided by the principals of rationality and less by custom of tradition. He sees the coming of the modern era as sciatic birth of individual as a relatively free agent not about by rigid. Walt whitman Rostow: rostow illustrates the concept of modernization per excellence. in his work on economic growth (rostow-1960a; 1960b) the form of growth experience in north are taken as a model for the rest of the world, while economic are situated at different stages of development all are assumed be moving to the same direction. Traditional society is poor, irrational and rural. The take off stage requires a leap forward, based on technology and high levels of investment; preconditions for this the development of the infrastructure, manufacturing and effective government. After this the societies reach a stage of self-sustaining growth, in its mature stage technology pervades the whole economy leading to ‘the high mass consumption, high productivity and high levels of urbanization. This feature includes prenewtonian science and technology. All this typically takes 20 years and rostow attempts to date actual take off of those countries, which have experienced them. (1783-1803) For Britain which was the first followed amongst others, USA (1890-1940), Japan (1878-1900), Russia (1890-1914) and India, china (1950 onwards). Modernization: Modernization was prompted by the decline of the old colonial empires. The third world became a focused of attention by politicians who were keen to show countries pushing for independence that sustain development was possible under the western wings or modernization theory. Trumans speech embodies this initial optimism. Modernization can be described as optimistic because it presents development as a easy process enduring under development is explained in terms of obstacles. Paolo Friers suggests people need to develop political consciousness and the rout to this is though pedagogic techniques of empowerment. Learner(1964) explains the from traditional to modern. Be beliefs that ‘Transitional society’ a society which has the process of cultural diffusion from more advanced sector of the world; been exposed to modernity. For learner the traditional society a society that has defined by what it wants to become, it is empathetic society. Lear said that ‘traditional society’ is not participant; it deploys people by kinship into communities isolated from each other and from a center the bands of interdependence people horizons are limited by local (1964, p-50). In the 1940s and 1950s was the only realistic way for LDC to industrialize. In general then for learner the mare a society exhibits empathy the more it will be engaged in the process of modernization and more likely is be modern. There is a clear mixture of sociological, psychological and economic feature to modernization theory, including for example, reference to value systems, individual motivation and capital accumulation. The critique of modernization theory: There are cultural and intellectual rejections of modernity. The boundaries between low and high culture are broken down. Intellectually post modernism involves and of the dominance of the unitary theories of progress and belief in scientific rationality. Modernization theory has not survived intact as viable paradigms for understanding change and transformation or process of poverty inequality. The theory cannot realistically explain the problem of global inequity and poverty. The principal term of the theory the traditional and the modern are much too vague to be of much use on classification of distinct skeptics. The two terms do not give the way indication of the great variety of society there have and do exist. Although the theory is supposed to be the way of society develops. There is little explanation offered for this problem. This is a serious weakness. Industrialized modern and its attendant’s urbanization weaker the wider kinship system as the people become primarily concern with the nuclear family (will’s 1977). Modernization completely undermines the values of extended family ties (penn-1986). It also derived from salvation among Protestants on important contributory factor in the rise of rational capitalism. The most forceful criticism of modernization theory is that it entirely ignores the impact of imperialism on third world countries. This is a staggering omission. Conclusion: Modernization deals with social change from agrarian societies to industrial ones, it is important to look at the technological viewpoint. New technologies do not change societies by it. Most accounts give greatest priority to the role played by the values, norms and beliefs of people in determining the sort of society – traditional or modern- that they create and thus value changes are the most important conditions for social change. Modernization Theory MODERNIZATION THEORY Introduction: Modernization is an inherently optimistic concept for it assumes that all countries eventually experience economic growth. This optimistic must be understood in the historical context of post war prosperity and growth in the north and independence of many southern colonies along with the growth of national markets and trades. The theory of modernization turns out into the high mass consumption and urbanization. The theory of economic growth is an alternative to Marxist theory. Meaning and history of modernization theory: Modernization theory is a collection of perspective which, while at their most intellectually influential in the 1950s and 1960s. Along with the growth of national markets, made nineteenth century capitalists much more effective and ambitious than any of other forebears; hence the so-called ‘industrial revolution’. Definition of modernization: 1. Modernization theory is the theory used to summarize modern transformations of social life. 2. Historically modernization is the process of change towards those types of social, economic, and political systems that have developed in the Western Europe. Eisenstadt-1966) Theoretical origins of modernization: The theory of modernization has its roots in the ideas of some scholars they produced different theories about the origins, characters, and future path of modern industrial society. Which we can now examine closely: Emile Durkheim: Durkheim proposes that there are two types of society ‘traditional’ and ‘mode rn’ society, which have different forms of social cohesion between their members. The people of the traditional society perform the limited tasks of a simple agrarian community based on group of families and clan in village settlements. Each group though a similar to all others thinks, believes and life styles are relatively self-contained. Its members perform all the required rules of farming, childrearing, social control defiance and so on. Each group is then a sort of segment, a discreet unit in a large society; hence durkheim also called this a ‘segmental’ society. The traditional society is contrasted with the modern society- in whichever increasing numbers and density of the 0f the population. This leads to a more people competing for relatively scarce resources. When competition becomes the fiercest, a social resolution to these problems had to emerge and this creates a gradual increase in social division of labor. Social differentiation occurs as a specialized institution are formed by people to deal with particular need of society such as religious, economic, political, educational and so on. The modern society is more cultured and less rigid and allows more scope for individual frustrations and happiness. Durkheim called this society â€Å"organic society’. Max weber: max weber sought to explain the emergence of industrialization, though he focused his attention on answering why capitalist manufacturing became dominate only in the economy of western. The basic explanation for this occurrence was the existence of cultural processes namely rationalization. Weber suggested this was not an easy or natural form of behavior; one of the important factors that promoted this work ‘ethic’ was according to weber not economic but religious. His beliefs that as western society has developed, more and more of its members act in ways that are guided by the principals of rationality and less by custom of tradition. He sees the coming of the modern era as sciatic birth of individual as a relatively free agent not about by rigid. Walt whitman Rostow: rostow illustrates the concept of modernization per excellence. in his work on economic growth (rostow-1960a; 1960b) the form of growth experience in north are taken as a model for the rest of the world, while economic are situated at different stages of development all are assumed be moving to the same direction. Traditional society is poor, irrational and rural. The take off stage requires a leap forward, based on technology and high levels of investment; preconditions for this the development of the infrastructure, manufacturing and effective government. After this the societies reach a stage of self-sustaining growth, in its mature stage technology pervades the whole economy leading to ‘the high mass consumption, high productivity and high levels of urbanization. This feature includes prenewtonian science and technology. All this typically takes 20 years and rostow attempts to date actual take off of those countries, which have experienced them. (1783-1803) For Britain which was the first followed amongst others, USA (1890-1940), Japan (1878-1900), Russia (1890-1914) and India, china (1950 onwards). Modernization: Modernization was prompted by the decline of the old colonial empires. The third world became a focused of attention by politicians who were keen to show countries pushing for independence that sustain development was possible under the western wings or modernization theory. Trumans speech embodies this initial optimism. Modernization can be described as optimistic because it presents development as a easy process enduring under development is explained in terms of obstacles. Paolo Friers suggests people need to develop political consciousness and the rout to this is though pedagogic techniques of empowerment. Learner(1964) explains the from traditional to modern. Be beliefs that ‘Transitional society’ a society which has the process of cultural diffusion from more advanced sector of the world; been exposed to modernity. For learner the traditional society a society that has defined by what it wants to become, it is empathetic society. Lear said that ‘traditional society’ is not participant; it deploys people by kinship into communities isolated from each other and from a center the bands of interdependence people horizons are limited by local (1964, p-50). In the 1940s and 1950s was the only realistic way for LDC to industrialize. In general then for learner the mare a society exhibits empathy the more it will be engaged in the process of modernization and more likely is be modern. There is a clear mixture of sociological, psychological and economic feature to modernization theory, including for example, reference to value systems, individual motivation and capital accumulation. The critique of modernization theory: There are cultural and intellectual rejections of modernity. The boundaries between low and high culture are broken down. Intellectually post modernism involves and of the dominance of the unitary theories of progress and belief in scientific rationality. Modernization theory has not survived intact as viable paradigms for understanding change and transformation or process of poverty inequality. The theory cannot realistically explain the problem of global inequity and poverty. The principal term of the theory the traditional and the modern are much too vague to be of much use on classification of distinct skeptics. The two terms do not give the way indication of the great variety of society there have and do exist. Although the theory is supposed to be the way of society develops. There is little explanation offered for this problem. This is a serious weakness. Industrialized modern and its attendant’s urbanization weaker the wider kinship system as the people become primarily concern with the nuclear family (will’s 1977). Modernization completely undermines the values of extended family ties (penn-1986). It also derived from salvation among Protestants on important contributory factor in the rise of rational capitalism. The most forceful criticism of modernization theory is that it entirely ignores the impact of imperialism on third world countries. This is a staggering omission. Conclusion: Modernization deals with social change from agrarian societies to industrial ones, it is important to look at the technological viewpoint. New technologies do not change societies by it. Most accounts give greatest priority to the role played by the values, norms and beliefs of people in determining the sort of society – traditional or modern- that they create and thus value changes are the most important conditions for social change.

Learn the Colors, and Colorful Expressions, in German

Every language has its own colorful expressions and symbolism, including German. But in German,  bunt  or  farbenfroh  (colorful) expressions are usually very literal: Expressions that contain colors—grà ¼n (green),  rot (red),  blau  (blue),  schwarz  (black), and  braun  (brown)—use colors literally. Adjectives and Expressions As in English, the German words for colors (Farben) usually function as adjectives and take the normal adjective endings. In certain situations, colors can also be nouns and are thus are capitalized, as in: Eine Bluse in  Blau a blouse in blueDas  Blaue  vom Himmel  versprechen   to promise heaven and earth, or literally, the blue of the heavens In German, colors are used, literally, to give color to expressions. For example, in English,  you can feel  blue, be yellow, or see red. In  German, these colors may or may not have the same meaning.  Blau, for example,  can have numerous meanings in German, including drunk or black (as in black eye). In Germany and Austria,  political parties  are often identified by or associated with a specific color. Both the Austrian and German conservative parties are  schwarz, while the socialists  are  rot. Various other political parties in German-speaking Europe are identified by other colors, and one political coalition is even called  Ampelkoalition, thetraffic-light coalition (red, yellow, green:  SPD, FDP, Grà ¼ne). Learning the Colors The table provides literal translations of the colors, as well as colorful expressions, in German. The color is listed in German in the first column, with the English translation in the second, followed by a colorful phrase or expression in the third. Click on the link in the third column to bring up a sound file that will allow you to hear the color in German followed by the expression using the color. Colors - FarbenClick on  Audio  to hear a color and its sample phrases. Farbe Color Colorful Phrases (color adjectives) rot red der rote Wagen (the red car), der Wagen ist rot rosa pink die rosa Rose (the pink rose)* blau blue ein blaues Auge (a black* eye), er ist blau (hes drunk)*In German, a black eye is blue. hell-blau lightblue die hellblaue Bluse (the light blue blouse)** dunkel-blau darkblue die dunkelblaue Bluse (the dark blue blouse) grn green der grne Hut (the green hat) gelb yellow ein gelbes Licht (a yellow light) orange orange das orange Buch (the orange book) braun brown die braunen Schuhe (the brown shoes) beige beige der beige Kasten (the beige box) violett violet der violette Hut (the violet hat) lila lilac/mauve der lila Hut (the lilac hat)* wei white das weie Papier (the white paper) schwarz black der schwarze Koffer (the black suitcase) grau gray der graue Pulli (the gray sweater) trkis turquoise eine trkise Karte (a turquoise card) silber silver eine silberne Mnze (a silver coin) gold gold eine goldene Mnze (a gold coin), eine Goldmnze * Colors ending in -a  (lila, rosa) or -e  (beige, orange) do not take the normal adjective endings.** Light or dark colors are preceded by  hell- (light) or  dunkel- (dark), as in  hellgrà ¼n  (light green) or  dunkelgrà ¼n  (dark green).